The Power of Mobile Phones
Warning: No computer was touched (or harmed) during the making of this little article.
To demonstrate the power of mobile marketing, I am writing, posting to our blog, and sharing the message ENTIRELY with my iPhone. For those reading, my point is simple... Your communications message can remain the same, but the delivery of that message has fundamentally shifted to anywhere, anytime, with instant access to a global online audience.
Wow! Power to the people like never before in history.
Steps taken:
1. Opened WordPress app on iPhone.
2. Created "Mobile" Category on blog.
3. Wrote article.
4. Published article.
5. Told people about it on Twitter (from iPhone).
Total time spent: about 10mins.
- James
Social Media Marketing 101
Social Media Marketing is all the rage right now in the business world.
What is Social Media Marketing (SMM)?
Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, LinkedIn, Facebook, Flickr, Wikipedia, Orkut and YouTube.
Technologies that didn't exist 2 years ago are creating a need for a whole new category of jobs within mainstream companies. Dollars are shifting on an epic scale from "traditional" advertising channels to digital channels. The web is buzzing with comments, reviews, ratings, blog posts, photos, videos... people are talking. Are you listening?
Hmm... So now what? How does this filter down to you, the marketing manager at a small to midsized business?
Click to read original article on eMarketer.com
In a world where the Vatican has a YouTube channel and Bill Gates is 'tweeting' on Twitter, what should you do, as an Okanagan business owner or marketing executive?
1. Start at the top.
Strategically integrate your social media marketing efforts with your overall marketing communications plan. Develop a social media strategy as a part of your internet marketing plan, which is in turn, part of your top-level marketing plan.
2. Create a social media footprint.
Start with creating a profile, short bio, keywords, and avatar (a small thumbnail graphic) for use on the major social media platforms relevant to your industry eg. Twitter, LinkedIn, Facebook, Flickr, YouTube, MySpace, your own blog. More on creating a social media footprint
3. Listen, Engage, Publish, Repeat. Have Fun!
Social Media at it's core is about relationships. It's about sharing. As social media applies to marketing, the rules of the game don't change: it's still about relationships, but the intended outcome shifts to meeting your business goals instead of personal. Please don't think that social media marketing is about advertising! If you treat it like a one-way communications channel your efforts WILL NOT be rewarded. In a real-life conversation, listening is just as important as talking. Social Media Marketing is no different. Listen to your audience. What are their opinions about your brand? What is their feedback about your service or lack of? Do they have recommendations about how to improve your product? Engage in the conversation that is happening all around you. Share your knowledge. Be helpful. Be insightful. Give others feedback. Be authentic, and understand that whatever you say is always "on the record".
Planning to use social media soon?
If you're wondering how to integrate social media into your marketing mix, please call 250-762-4001 or email us.
The couches in our studio are pretty comfortable and the Cherry Hill coffee is always fresh...
Twin Creek Media Proud Marketing Partner of Okanagan Regional Library
New Okanagan Regional Library website
Press Release
February 17, 2010
For Immediate Release
NEW OKANAGAN REGIONAL LIBRARY WEBSITE GOES LIVE
The Okanagan Regional Library (ORL) launched its totally redesigned website on Wednesday, February 17 at its previous URL www.orl.bc.ca. Customers visiting the site will see several new features that enhance their ability to find everything from events at their local branch, to answers for reference questions, to lists of librarian-recommended books for children and adults.
“The redesign of our website has been much more than cosmetic,” says ORL Executive Director Lesley Dieno. “This website has been in development for a year and includes improvements so our customers can more easily access the information they need online.”
Some of the features include:
- A master events calendar, searchable by branch, date or event type
- Searchable ORL and BC Library to Go catalogues
- A news and events page for up-to-date information
- Links to the ORL’s Facebook and Twitter pages
- In-depth financial and administrative information about the ORL
- Online “Join” form
- Links to booklists, recommended websites, a eResources for children, teens, and book lovers
The website was created by a team at the ORL and Kelowna marketing firm Twin Creek Media.
Name the Marmot Competition
“This has been an extremely satisfying, and challenging project for our company,” says Twin Creek Media owner James Shaw. “The Okanagan Regional Library is complex – there are so many services available! We worked hard with the ORL team to design a great online experience. I think this new website will highlight the amazing services and resources that ORL offers to people of all ages.”
As part of the web launch, the ORL is unveiling its new kid’s mascot and announcing a contest to “Name the Marmot”. Children aged 3-15 years old are encouraged to submit their suggestions for a name online at www.orl.bc.ca/kids/marmot. A customized $200 prize pack will go to the person coming up with the winning name.
Backgrounder on the ORL and use of technology (stats based on the 2009 year):
- The ORL website had 1.2 million hits, a 29% increase over 2008.
- Besides the ORL catalogue, the most popular page accessed was the “Branches” page.
- ORL customers downloaded 10,305 Audiobooks and eBooks from BC Library To Go, a 86% jump from 2008.
- 14,264 users accessed free wireless Internet at ORL branches
- Computer stations at ORL branches were used 171,028 times
- eResources subscription-only databases were accessed 36,077 times, with the most popular resources being Library To Go, Auto Reference Centre, Ancestry.com, and AskAway reference service
- Customers used the website to make 11,118 suggestions for purchase
Marla O'Brien
Public Relations Officer
Okanagan Regional Library
1430 KLO Road, Kelowna, BC
Recent Posts
- The Power of Mobile Phones
- Social Media Marketing 101
- Twin Creek Media Proud Marketing Partner of Okanagan Regional Library
- A Tribute to Goldfish Around the World
- What Is Integrated Marketing?
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