Kelowna Marketing: What is Content Marketing?

Every day more and more people are using search engines and social media in Kelowna to search for content, and socialize on the web. In order for your business to succeed, you need to drive these people to your website. But how? Content marketing can help you. Content marketing is the process of creating, publishing,…

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Trick or Treat: Digital Marketing Halloween Special

Your Kelowna website and online presence influences consumers offline purchases, and Halloween is a great example of this! The below infographic illustrates US purchasing behaviour activity around Halloween, which is a great indication of the Canadian market too. With over 171 million Americans planning to participate in the Halloween fun, the question becomes where are these…

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Social Media: What is Facebook Marketing?

Your business is for your customers. Build relationships with them, reach new people, and drive sales using Facebook. Whether you’re a big corporate or small local biz, Facebook is a powerful tool. It’s a great space to keep customers informed, develop brand identity, and broaden your reach. Facebook, with more than 1 billion active users,…

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Modern Websites: Responsive Design

So, you probably wonder sometimes “What is responsive design?” As a Kelowna marketing firm, we hear and answer that question often. In today’s world, the internet is one of the most important forms of media and the internet is mostly consumed using desktop computers, right? But what about mobile devices, smartphones and tablets? Internet usage on…

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