2011

You are browsing the site archives for 2011.

Merry Christmas Jigsaw Puzzle!

TCM MerryXmas2011 Jigsaw Puzzle Merry Christmas and Happy New Year from the Twin Creek Media team!  For hours of enjoyment, we’ve made a classic jigsaw puzzle to delight and entertain!  I wonder who can complete it the fastest?

60% of all organic clicks go to the top three organic search results

Of the sites that are optimized, ranking is important. So how does your Kelowna business get ranked in Google and the other search engines? There are no tricks to ranking in search engines.  The key is to generate keyword-rich content and the search engines will find (and love) you.  Having said that, Google loves fresh…

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The average click through rate for paid search in 2010 was 2%

Many purchasers begin the purchase process online. Whether they end up making the final purchase online or in a store, the fact-finding and decision-making is often done on the Internet. Most often the purchase process begins with a search engine, specifically Google. For your Kelowna business, the importance of your business and products appearing in…

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B2B marketers are shifting their budgets toward inbound marketing

Previously we looked at how Internet User behaviour has caused marketers and marketing agencies to become more creative in trying to reach consumers. As a result, marketing budgets have shifted towards inbound marketing such as social media, organic search engine optimization (in response to a user driven query) and virtual events/meetings. Noticeably social media budgets have…

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One third of US consumers spend more than 3 hours online every day

The Internet has fundamentally changed the way people find, discover, share, shop and connect with each other. The Internet has evened the playing field when it comes to access to information. Whether you live in a small town like Kelowna or a big city like Vancouver, your access to information is the same. In the…

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Morning is the most popular time to read blogs

We have already suggested that Kelowna businesses blog at least weekly to maximize blog effectiveness, but time of day is important too. Most blog tools allow the person doing the marketing to schedule posts at different times of day. This ensures that your Kelowna business doesn’t post when your target audience is sleeping or busy…

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The global population of blog readers keeps growing

Blogs are web site journals or logs that are article based and many Kelowna businesses already have a blog.  They are some of the currently 152,000,000 blogs on the Internet, which is 31% more than 3 years ago.  These blogs are growing in volume, readership and subsequently in value. Blog readers tend to read blogs…

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We're not just engaging with our friends on Facebook. We're engaging with businesses of all kinds.

With Internet Users having such great presence on Facebook, it has real business value.  Users engage with business pages on Facebook, including Artists, Media and Brands. Businesses are noticing the benefits. In Kelowna, our internet marketing agency has noticed that businesses with a Facebook page are more likely to engage with their customers, offer promotions…

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93% of US adult Internet users are on Facebook

Facebook is about connecting with friends and sharing information.  There is an inherent amount of trust when content is shared by friends. Facebook is a phenomenon matched by no other website. It’s number of users are huge and they are highly engaged. Around the world and in Kelowna, Facebook has replaced many other internet activities…

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Twitter plays an active role in purchasing decisions.

We have already mentioned that Twitter is a tool that allows users to broadcast 140 character messages to your followers. With over 1/2 active Twitter users following businesses, it is important that Kelowna businesses engage and retain their followers. Twitter plays a role in purchasing decisions in many different ways from asking for opinions and…

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