October 2011

You are browsing the site archives for October 2011.

93% of US adult Internet users are on Facebook

Facebook is about connecting with friends and sharing information.  There is an inherent amount of trust when content is shared by friends. Facebook is a phenomenon matched by no other website. It’s number of users are huge and they are highly engaged. Around the world and in Kelowna, Facebook has replaced many other internet activities…

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Twitter plays an active role in purchasing decisions.

We have already mentioned that Twitter is a tool that allows users to broadcast 140 character messages to your followers. With over 1/2 active Twitter users following businesses, it is important that Kelowna businesses engage and retain their followers. Twitter plays a role in purchasing decisions in many different ways from asking for opinions and…

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Social Media Marketing: Twitter Statistics (Part 1)

Most Kelowna businesses know that Twitter is an online tool that allows users to broadcast 140 character messages to your followers. As messages are public, users are also able to search all messages by keyword, not just the messages of people they are following. Looking at some recent statistics put out by HubSpot, Twitter users…

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61% of US marketers use social media to increase lead-gen

Social Media is a new weapon in the arsenal for our Kelowna-based digital marketing agency and our clients are not the only ones using it for lead generation. In fact 53% of U.S. Small to Medium sized businesses consider social media sites to be of some level of importance in making sales. For B2B purchases,…

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Regardless of age we're social networking

Nearly 2/3 of US Internet users regularly use a social network and the number is increasing every year.  Internet users now fall into all age groups with even the smallest age group (65+) still being online in large way with almost 1/3 online. What most Kelowna businesses don’t realize is that Internet users now spend…

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