Nearly 2/3 of US Internet users regularly use a social network and the number is increasing every year. Internet users now fall into all age groups with even the smallest age group (65+) still being online in large way with almost 1/3 online.
What most Kelowna businesses don’t realize is that Internet users now spend 3x more minutes on blogs and social networks than on email and email use among younger generations is rapidly decreasing. And all this social networking directly impacts the how, who, what, where and why of their purchase.
As a Kelowna business, the importance of social media to your marketing efforts cannot be underestimated. Businesses around the world and here in Kelowna are rapidly embracing social media and its ability to generate leads.
As a low cost marketing medium, even small to medium businesses can compete on a level playing field with the big players, spreading marketing messages by word of mouth to directly impact sales. And they say it works, which is why it has become a new weapon in the arsenal for our Kelowna digital marketing agency.