How Searchers See, and Click On, Google’s Search Results

If you work in a digital marketing role, you’re probably always obsessing over top Google rankings for your products/services.  Search engine result pages (SERPs) are busier than ever with ads, local listings (map pointers), and new-fandangled thingies like image carousels and knowledge graphs, mixed in with good old fashioned organic search results.  Ever wonder what gets seen and clicked on?  Well now you can find out thanks to Mediative’s latest SERP study.  Here’s their data-packed infographic:

SERP-research-infographics

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