The History of Advertising In 60 Seconds

According to the video produced by Adobe and Mashable, branded advertising is only about 300 years old.  I don’t really agree with that.  Perhaps the advertising channels are only that old, but I bet crafty women and men have been advertising their companies for a bit longer…

Just imagine…

3000 BC, ancient Babylon  – Animal fat dripped into the ash in last night’s fire pit… and soap was discovered.  Woohoo! The tribe collected the soap in an hollowed out ivory tusk and happily distributed it.  It was the talk of the town.  Voila! Ivory Soap’s brand was born with a nifty social media campaign!

1st century Rome – An entrepreneurial swordsmith lent a talented Gladiator a weapon.  Gladiator proceeded to kick butt.  Blammo! The world’s first product endorsement!  “Dude! Did you just see that? I want that guy’s sword!”

Hmm…. I’m half kidding.  Just half.

Our Kelowna marketing agency has been creating cool advertising campaigns for our clients for the last 10 years: through integrated website design and print campaigns, radio, video, and social media channels.  We’ve even used life-sized cardboard cuts outs of Johnny Depp and Angelina Jolie.  It’s really too bad TV commercials aren’t $9 anymore though!  Enjoy the video…

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