James Shaw

ca.linkedin.com/in/jamesstuartshaw/

Mobile Search Engine Optimization

We all know mobile optimization is important, but even still, only 16% of marketers have developed a mobile strategy aimed at customer engagement, according to a CMO Council study. And only 14% said they were satisfied with the way their brands are accessing and leveraging mobile. So… what gives? Well, mobile is relatively unchartered territory….

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Google Building Headquarters

I sometimes imagine Google’s search engine as this massive, steam-powered, Jules Verne-esque machine. The machine is constantly guarded and resides in a secret, subterranean bunker beneath Google’s Mountain View headquarters. As millions upon millions of search queries come in, Google employees feverishly shovel more and more coal into the firebox, and the engine roars and…

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Creative Instagram Marketing Ideas

It takes a gentle touch to run a corporate social media account. You want to connect with your subscriber base, but you still need to have a cohesive marketing campaign. The best campaigns use vibrant images and strong themes to communicate their company message. These creative Instagram accounts show that if you do it right,…

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Kelowna eCommerce Marketing Agency

With the costs and hassle a store-owner can have with physical location, eCommerce can be an attractive alternative. But once you have your eCommerce store up, how do you get customers? With heavy competition all over the internet, it’s up to you to employ the myriad of tactics to gain attention and sales! Or, you…

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Social Media Walkthrough Kelowna Marketing

Social Media. There’s absolutely no way you haven’t heard of it yet. Over the last few years, social media has completely changed the internet, let alone Kelowna businesses. Actually— it has changed the whole world, and also the world of marketing. So what are the reasons for your business to start utilizing these new forms…

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Kelowna Marketing: What is Content Marketing?

Every day more and more people are using search engines and social media in Kelowna to search for content, and socialize on the web. In order for your business to succeed, you need to drive these people to your website. But how? Content marketing can help you. Content marketing is the process of creating, publishing,…

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Trick or Treat: Digital Marketing Halloween Special

Your Kelowna website and online presence influences consumers offline purchases, and Halloween is a great example of this! The below infographic illustrates US purchasing behaviour activity around Halloween, which is a great indication of the Canadian market too. With over 171 million Americans planning to participate in the Halloween fun, the question becomes where are these…

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Social Media for Kelowna Businesses

Social Media for Kelowna businesses is an important part of reaching customers. Among the different social media channels out there, Facebook marketing is among the most effective methods to achieve great results. Your business is for your customers. Build relationships with them, reach new people, and drive sales using Facebook. Whether you’re a big corporate…

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Modern Websites: Responsive Design

So, you probably wonder sometimes “What is responsive design?” As a Kelowna marketing firm, we hear and answer that question often. In today’s world, the internet is one of the most important forms of media and the internet is mostly consumed using desktop computers, right? But what about mobile devices, smartphones and tablets? Internet usage on…

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