Many purchasers begin the purchase process online. Whether they end up making the final purchase online or in a store, the fact-finding and decision-making is often done on the Internet.
Most often the purchase process begins with a search engine, specifically Google.
For your Kelowna business, the importance of your business and products… Read the rest
Previously we looked at how Internet User behaviour has caused marketers and marketing agencies to become more creative in trying to reach consumers.
As a result, marketing budgets have shifted towards inbound marketing such as social media, organic search engine optimization (in response to a user driven query) and virtual events/meetings.
Noticeably social media budgets have almost… Read the rest
The Internet has fundamentally changed the way people find, discover, share, shop and connect with each other. The Internet has evened the playing field when it comes to access to information. Whether you live in a small town like Kelowna or a big city like Vancouver, your access to information is the same.
In the U.S. over 3/4 of… Read the rest
We have already suggested that Kelowna businesses blog at least weekly to maximize blog effectiveness, but time of day is important too. Most blog tools allow the person doing the marketing to schedule posts at different times of day. This ensures that your Kelowna business doesn’t post when your target audience is sleeping or busy with dinner!
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Blogs are web site journals or logs that are article based and many Kelowna businesses already have a blog. They are some of the currently 152,000,000 blogs on the Internet, which is 31% more than 3 years ago. These blogs are growing in volume, readership and subsequently in value.
Blog readers tend to read blogs more… Read the rest
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