by James Shaw, Creative Director
Are your customers ENGAGED with your message (or bored out of their minds)?
When it comes to engaging your target audience, not all marketing channels are created equal....
You are competing with 1000's of messages everyday. Your "target audience" is being bullseyed with so many random, off-topic, and boring attempts to capture… Read the rest
Okanagan Valley Entrepreneur's Society - Using Social Media to Drive Business: Entrepreneur's Edition
Town Hall Series Event
Tuesday, March 30th, 2010, Ramada Hotel Kelowna
Speakers:
James Shaw - CEO/Creative Director, Twin Creek Media
Susan Knight - Radio Announcer, SunFM99.9
Nick Kellet - Entrepreneur and Creator of GiftTrap board game
Do you Twitter? Are you Linked in?… Read the rest
A Thousand (cheap) Logos Will Never Replace THINKING First
A counterpoint to a recent Kelowna Capital News article
See original article that sparked the debate: Tapping into our younger generation can pay dividends
By Jennifer Smith - Kelowna Capital News"...... The idea is simple. You post… Read the rest
Wikipedia, the world's largest online encyclopedia, has a great primer on Integrated Marketing. See the original article here. Below is the main section of their entry:
Integrated Marketing Communications is a term used to describe a holistic approach to marketing communication. It aims to ensure consistency of message and the complementary use of media. The concept includes… Read the rest
While most other marketing companies in the Okanagan are focusing on a particular industry (like real estate or non-profit) or a particular service (like only web development), we find the need growing for a true full-service marketing firm. In the changing landscape of the Kelowna marketing scene (see Richard Taylor's recent analysis here), many of… Read the rest
Recent Tweets