Marketing Strategy

Kelowna Marketing: What is Content Marketing?

Every day more and more people are using search engines and social media in Kelowna to search for content, and socialize on the web. In order for your business to succeed, you need to drive these people to your website. But how? Content marketing can help you. Content marketing is the process of creating, publishing,…

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anatomy-of-a-marketing-agency-infographic-twin-creek-media

Marketing agencies exist to help communicate the message of other companies.  They are creative storytellers, entertainers, and influencers.  If you X-RAYED a marketing agency you’d probably see something like the illustration below.  Some firms specialize in just one area, while others are full-service, integrated agencies. Enjoy the infographic below, knowing that marketing agencies are filled…

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According to the video produced by Adobe and Mashable, branded advertising is only about 300 years old.  I don’t really agree with that.  Perhaps the advertising channels are only that old, but I bet crafty women and men have been advertising their companies for a bit longer… Just imagine… 3000 BC, ancient Babylon  – Animal…

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