Twin Creek Media Blog Marketing Blog by Twin Creek Media

With Everyone Specializing, Who is Generalizing?

Posted on January 31, 2010

While most other marketing companies in the Okanagan are focusing on a particular industry (like real estate or non-profit) or a particular service (like only web development), we find the need growing for a true full-service marketing firm.  In the changing landscape of the Kelowna marketing scene (see Richard Taylor's recent analysis here), many of… Read the rest

Marketing is not Monkey Business

Posted on July 16, 2009

by Doc Halliday, Strategic Imagineer, Twin Creek Media

"Marketers must seek out new knowledge from outside their own brain in order to increase their intelligence" Did you know it's the only thing different between us and a monkey?

Chimpanzees are very similar to humans. Their genomes are about 97% identical to ours.  How, then, can so few genetic differences… Read the rest

Understand before being understood

Posted on February 17, 2009

When I first heard Stephen Covey utter those four simple words many years ago, it had a profound impact on both my  personal and my professional lives. Because the fact was—and to some degree still is—that I am both an excellent listener and a very poor one. Unless I am focused on staying tuned in, my mind is seldom… Read the rest