by James Shaw and Amelia Penner
Radio Advertising in the Okanagan - Part 2 of 2
Last time we talked about how the basics of using radio in your marketing mix. In case you missed Part 1, we covered:
Deciding on the right radio station Knowing who your audience is Choosing the right time of day Comparing Okanagan radio
by James Shaw and Amelia Penner
Radio Advertising in the Okanagan - Part 1 of 2
For local retailers and service providers that market to the general population, advertising on the radio can be very effective. Success or failure on the radio can be attributed to factors such as relevance, repetition, brand awareness, call to action, measurement, and creativity. … Read the rest
by James Shaw, Creative Director
Are your customers ENGAGED with your message (or bored out of their minds)?
When it comes to engaging your target audience, not all marketing channels are created equal....
You are competing with 1000's of messages everyday. Your "target audience" is being bullseyed with so many random, off-topic, and boring attempts to capture… Read the rest
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