by James Shaw, Creative Director
Are your customers ENGAGED with your message (or bored out of their minds)?
When it comes to engaging your target audience, not all marketing channels are created equal....
You are competing with 1000's of messages everyday. Your "target audience" is being bullseyed with so many random, off-topic, and boring attempts to capture… Read the rest
Quick Review of the Kodak Zi8
This is not a marketing related article like most of the posts on this blog, but it may interest readers in the marketing/production/design world nonetheless.
Do you shoot interviews? Customer testimonials?
Aspiring product reviewer or blogger?
Impromptu capture-the-moment-around-town videos?
Work events, grand openings, parties, birthdays, dog eating soap bubbles?
Using the Kodak Zi8… Read the rest
In a word, yes.
Newspapers have a unique place in the marketing world. For many, reading the local newspaper is nothing short of a sacred ritual along with their morning coffee and fuzzy slippers. I would say though that the relevancy of newspapers for the generations below Boomers is… Read the rest
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