Twin Creek Media Blog

Is Bill Gates Better Than Batman?

Twin Creek Media has been founded on the principle that business should get personal. I mean that businesses should let emotions and tugs of the heart interfere with business decisions. Why not? What is the point of pouring our life into work to mine the precious resources of SPARE TIME and MORE MONEY if those resources are not used… Read the rest

Merry Christmas Jigsaw Puzzle!

TCM MerryXmas2011 Jigsaw Puzzle

Merry Christmas and Happy New Year from the Twin Creek Media team! For hours of enjoyment, we've made a classic jigsaw puzzle to delight and entertain! I wonder who can complete it the fastest?

Subscribe to the comments for this post? … Read the rest

Search Engine Optimization (Part 2)

Of the sites that are optimized, ranking is important.

So how does your Kelowna business get ranked in Google and the other search engines? There are no tricks to ranking in search engines. The key is to generate keyword-rich content and the search engines will find (and love) you. Having said that, Google loves fresh content… Read the rest

Search Engine Optimization (Part 1)

Many purchasers begin the purchase process online. Whether they end up making the final purchase online or in a store, the fact-finding and decision-making is often done on the Internet.

Most often the purchase process begins with a search engine, specifically Google.

For your Kelowna business, the importance of your business and products… Read the rest

Inbound vs. Outbound Marketing (Part 2)

Previously we looked at how Internet User behaviour has caused marketers and marketing agencies to become more creative in trying to reach consumers.

As a result, marketing budgets have shifted towards inbound marketing such as social media, organic search engine optimization (in response to a user driven query) and virtual events/meetings.

Noticeably social media budgets have almost… Read the rest

Inbound vs. Outbound Marketing (Part 1)

The Internet has fundamentally changed the way people find, discover, share, shop and connect with each other. The Internet has evened the playing field when it comes to access to information. Whether you live in a small town like Kelowna or a big city like Vancouver, your access to information is the same.

In the U.S. over 3/4 of… Read the rest

Social Media Marketing: Blogging (Part 2)

We have already suggested that Kelowna businesses blog at least weekly to maximize blog effectiveness, but time of day is important too. Most blog tools allow the person doing the marketing to schedule posts at different times of day. This ensures that your Kelowna business doesn’t post when your target audience is sleeping or busy with dinner!

Read the rest

Social Media Marketing: Blogging (Part 1)

Blogs are web site journals or logs that are article based and many Kelowna businesses already have a blog. They are some of the currently 152,000,000 blogs on the Internet, which is 31% more than 3 years ago. These blogs are growing in volume, readership and subsequently in value.

Blog readers tend to read blogs more… Read the rest

Social Media Marketing: Facebook (Part 2)

With Internet Users having such great presence on Facebook, it has real business value. Users engage with business pages on Facebook, including Artists, Media and Brands.

Businesses are noticing the benefits. In Kelowna, our internet marketing agency has noticed that businesses with a Facebook page are more likely to engage with their customers, offer promotions and… Read the rest

Social Media Marketing: Facebook (Part 1)

Facebook is about connecting with friends and sharing information. There is an inherent amount of trust when content is shared by friends.

Facebook is a phenomenon matched by no other website. It’s number of users are huge and they are highly engaged.

Around the world and in Kelowna, Facebook has replaced many other… Read the rest