by James Shaw, Creative Director
Are your customers ENGAGED with your message (or bored out of their minds)?
When it comes to engaging your target audience, not all marketing channels are created equal....
You are competing with 1000's of messages everyday. Your "target audience" is being bullseyed with so many random, off-topic, and boring attempts to capture… Read the rest
Social Media Marketing is complex, ever-changing beastly nightmare. Right?
It's time to push fear aside and meet the beauty underneath the beast. Social Media doesn't have to be scary. With a little learning, the right partners to help along the way, and a genuine desire to connect with others, you'll be one of the "elite" in no time.Read the rest
Wikipedia, the world's largest online encyclopedia, has a great primer on Integrated Marketing. See the original article here. Below is the main section of their entry:
Integrated Marketing Communications is a term used to describe a holistic approach to marketing communication. It aims to ensure consistency of message and the complementary use of media. The concept includes… Read the rest
While most other marketing companies in the Okanagan are focusing on a particular industry (like real estate or non-profit) or a particular service (like only web development), we find the need growing for a true full-service marketing firm. In the changing landscape of the Kelowna marketing scene (see Richard Taylor's recent analysis here), many of… Read the rest
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