by James Shaw and Amelia Penner
Radio Advertising in the Okanagan - Part 2 of 2
Last time we talked about how the basics of using radio in your marketing mix. In case you missed Part 1, we covered:
Deciding on the right radio station Knowing who your audience is Choosing the right time of day Comparing Okanagan radio
by James Shaw and Amelia Penner
Radio Advertising in the Okanagan - Part 1 of 2
For local retailers and service providers that market to the general population, advertising on the radio can be very effective. Success or failure on the radio can be attributed to factors such as relevance, repetition, brand awareness, call to action, measurement, and creativity. … Read the rest
by Amelia Penner & James Shaw
With a bit of creativity and effort, you can have a list of 1000's of people to stay in touch with via email. Best of all, it's really cheap!
All companies should have a database of clients and prospective clients that they use for newsletters, promotions, etc. When using your list to send… Read the rest
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