by James Shaw and Amelia Penner
Radio Advertising in the Okanagan - Part 2 of 2
Last time we talked about how the basics of using radio in your marketing mix. In case you missed Part 1, we covered:
Deciding on the right radio station Knowing who your audience is Choosing the right time of day Comparing Okanagan radio
by James Shaw and Amelia Penner
Radio Advertising in the Okanagan - Part 1 of 2
For local retailers and service providers that market to the general population, advertising on the radio can be very effective. Success or failure on the radio can be attributed to factors such as relevance, repetition, brand awareness, call to action, measurement, and creativity. … Read the rest
From the desk of Sandra Ballan-Brown, COEDC
For Immediate Release
May 20, 2010
Central Okanagan/Kelowna - The winners were announced for the 2010 Dragon's Den Edition of the Young Entrepreneur Program May 17th at a special luncheon at the Coast Capri Hotel. The program is a joint initiative between the Central Okanagan Economic Development Commission, School… Read the rest
by Amelia Penner, Account Coordinator
Last week we had an opportunity to participate in the 2010 Valley Wide Chambers of Commerce Event at the Historic O'Keefe Ranch. This year's event attracted 500-600 people, and we had a great time meeting business people from across the Okanagan Valley.
As a side note, here's a quick message to the introverted, socially-inept… Read the rest
Social Media Marketing is complex, ever-changing beastly nightmare. Right?
It's time to push fear aside and meet the beauty underneath the beast. Social Media doesn't have to be scary. With a little learning, the right partners to help along the way, and a genuine desire to connect with others, you'll be one of the "elite" in no time.Read the rest
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