George Clooney

EOnline.com, Sept. 13, 2009

"I'd rather have a rectal examination on live TV by a fellow with cold hands than have a Facebook page."

Having just read a book (Robopocalypse) about computers and machines ganging up on humanity and wreaking havoc, I have to say I can relate to the growing chasm between technology lovers and technology haters.  I'm not sure if the anger/hatred is really about what Facebook, Twitter, iPhones, Google Maps, etc. stand for.  I mean, people still talked, liked what other people said, stuck pins on a map 100 years ago, right?

Basically, I think some people simply prefer old tools to new ones.  Fair enough.  Being an integrated marketing agency, our job is to effectively communicate using many different methods. The communications channels keep changing, as do the people who fall in love with this channel or that channel.  While the essence of the message remains very much the same, each channel (and their fanboys/girls) likes it customized.  Also, each channel has inherent strengths and weaknesses.

Example

Ballistic Beach Balls Inc. wants to promote their balls.

On your website, you'd create a banner on the homepage which links to your product page(s).  You'd also write a blog post that talks about the Beach Ball Sales Event - what it's all about, what makes Ballistic balls so great, and what's up for grabs with your contests, etc.  Think of your website as your digital homebase.  Your other marketing channels should somehow point back home.

In the Newspaper, you'd run a Ballistic Ball Sales Event (including a "signup at www.ballistic.com" or something)

On the Radio, you'd announce your Ballistic Balls Sales Event (including a "learn more at www.ballistic.com" or something)

On Facebook, you'd run a contest for fans to submit there funniest "beach ball" photos.  Winner gets a new Ballistic Beach Ball. (Easy/fun contests get talked about can really take off on Facebook.)

On Twitter, you'd post a link to a crazy YouTube video showing Ernie the sealion playing with 3 beach balls.  Your little button or promo appears at the end. (Funny videos get passed or "Retweeted" pretty often, which is great word of mouth)

In an email, you'd briefly mention all of the above, and provide links so people can follow-up with their preferred communications channels.

In person, you'd tell people about the crazy sealion video and have a laugh, or "Hey, you (or your kids) should enter our Facebook contest!" People don't need a strategy with their friends, they simply share stuff they like.  It's that simple.

On the phone with a reseller, you'd share the awesome stuff you're doing to promote Ballistic Beach Balls which should drive demand - aka, better order a 1000 cuz they'll be popular this summer.

At an event, you'd get your friend George Clooney (or an Okanagan Sun player) to endorse your beach balls, while announcing that your company is donating 100 to Kelowna General Hospital children's ward.

In the local press, you'd submit a story using content from all of the above.  Maybe you'd get free newspaper, radio, or TV coverage... who knows?

On the internet, you'd share your knowledge on other sites, and online communities, promoting your product while being genuine and not a selfish spammer.

Okay, okay... enough!  This is way oversimplified, but you get the idea.  Each channel is treated differently, but they all integrate with each other.

Moral of the Story: Do your customers hate Facebook (or whatever channel) as much as you do?  Lucky! Stick with what works, but it could change pretty fast so keep your eyes peeled. Do your customers love a communications channel that you hate?  Your business is going to suffer, unless you adapt.  Find someone that "gets it" and let them run that part of your business.

Other Famous Technophobes & Haters

President Barack Obama
_{Hampton University commencement speech, May 10, 2010}

"With iPods and iPads and Xboxes and Playstations - none of which I know how to work - information becomes a distraction, a diversion, a form of entertainment, rather than a tool of empowerment, rather than the means of emancipation."

Keira Knightley
_{Daily Telegraph, Apr 13, 2009}

"I hate the Internet. I find it dehumanizing to constantly check e-mails or social sites which have become so fashionable."

Prince
_{Daily Mirror, May 7, 2010}

"All these computers and digital gadgets are no good. They just fill your head with numbers, and that can't be good for you."

Ray Bradbury
_{Los Angeles Times, Aug. 16, 2010}

"We have too many cell phones. We've got to get rid of those machines. We have too many machines now.

Edward Albee
_{Vice, Dec. 2010}

"I walk along the streets of New York and I find people bumping into each other, bumping into things, and they have these things in their ears or in their face. They're not seeing anything of the real world."

Jack White
_{NME.com, Apr. 6, 2010}

"In my head, I'm still living and working as if there is no Internet and treat it as a nuisance."

Drew Barrymore
_{Nylon, Aug. 2010}

"Ironically, with all this 'We're now more connected than ever with technology,' I don't think we've ever been farther apart."

by Brad Trites, Account Manager, Twin Creek Media

I am going to make a very bold statement: “There is no marketing tool available to small businesses more powerful than Facebook”. I guess after making a pretty big statement like that, I better support it.

As a small business owner, the last time you took out a really expensive full-page ad in your city’s most popular phone directory or ran a TV or radio ad, did it provide you with constant referrals? Did your clients receive timely updates about new products that you are carrying or your daily specials? What about actively building your brand awareness, did it do that for you? A properly managed business page on Facebook has the ability to do all of these things and a lot more without having to be that word that all small businesses dread, “expensive”.

A Trusted Source
For most businesses the best source of new clients is usually referrals. When a friend tells you that they really like a certain restaurant, you are more likely to try it out. On Facebook, you follow a business’s page by clicking that page’s “Like” button. When you do this, your action is posted in the News Feed of your friends. You essentially just told all of those people, “I LIKE this and you should check it out!”. Since you are an interesting person with great taste, some of your friends will do just that, and guess what? If they hit “Like”, they will automatically tell all of their friends. Some of those people will take things one step further and even visit your website and possibly become a real customer.

Daily Special
Most businesses are constantly changing. They begin to carry new products. They run new promotions. They win an award. They have product tips or advice to share. They land new clients. These are all pieces of information that a small business wants their customers to know about as quickly as possible. Not only that, this is information that your customers want to know about! Facebook gives small businesses the ability to communicate in real time to their customers. This is key in helping you strengthen relationships with your customers and build customer loyalty.

Tag you’re it!
Once your small business has it’s own Facebook page and you have managed to get a couple of hundred people to “Like” it, the next step is to engage your fans and turn them into your own marketing army. If you post compelling content on your page, there’s a good chance that some of your followers will repost your items, “Like” it, Tag it, or Comment on it. Every time someone does one of these things, your brand gets placed in front of another large audience. Even if the majority of those people take no action themselves with the content, the more they see your name the greater their awareness of your brand becomes. If you’re business was given the opportunity to place free ads in front of an audience every day, wouldn’t you go for it? That is exactly the opportunity Facebook provides small businesses.

Lasers are cool…
One of the great things about Facebook for small businesses is that ‘friends of a feather tend to flock together’. If your company’s target market is 16 year old males that skateboard, chances are that those kids that “Like” your page have a Friends List dominated by other 16 year old boys that like to skateboard. Facebook provides an extremely effective way to put your brand in front of an extremely focused intended audience. Traditional marketing tools such as TV, radio, and magazine ads command huge premiums to access such focused target markets.

NOTE: Hey marketers! Did you know that the average age of a Facebook user is closer to 40 than 14!

WARNING!
Simply setting up a Facebook business page is not enough to generate results. Like any marketing strategy, your Facebook initiative requires both commitment and planning. Compelling content needs to be regularly created and posted on your page and a two-way dialog needs to be maintained between your business and your followers. There is both an art and a science to using Facebook as a marketing tool. As such, if you are not prepared to learn what needs to be learned or able to commit the time required to manage your page, then you should strongly consider hiring a social media-marketing specialist.

Bottom Line
Social media marketing creates engaging customer experiences, drives website traffic, foot traffic, and email/phone inquiries. Although social media is primarily about sharing & relationships, it ultimately results in more sales.  Don’t forget: online marketing tactics should be integrated with your offline efforts too!

Next Steps...
At Twin Creek Media, we have setup Facebook pages for many businesses... both B2B and retailers selling direct to consumers. Facebook is just one social network among other notable ones: Twitter, LinkedIn, YouTube, StumbleUpon, etc. It’s best to have an online marketing strategy that defines measurable goals and uses the best tools for the job. For a primer on the big picture, see our Social Media 101 article or download our Social Media Reference Card.

Need more convincing?
A properly executed Facebook strategy has the ability to generate new customers that are well informed on your business’s developments and willing to actively market your brand on your behalf. Let’s see your telephone directory pull that one off! If you want to chat more about this topic, come visit us at the Twin Creek Media Facebook page and we’ll keep the conversation going!

It's been a very busy Q2 and Q3 at Twin Creek Media.

As a Kelowna marketing agency with a special focus on internet marketing and web design, we never seem to be able to breathe long enough to update our portfolio with new launches and interesting case studies.  In this project update, we'll give a taste of what the team at Twin Creek Media has been doing over the last 6 months.  (We can't tell you all the goodies though... our clients don't want us to spill the beans about their new competitive advantages and we have trade secrets to keep!)  You'll just have to hire us to reap the rewards of an integrated marketing campaign.

We have been creating new brand identities, database-driven websites, corporate brochures, direct mail pieces, running radio campaigns, shooting videos, building blogs, and driving web traffic through email marketing, search engine optimization and pay per click tactics like Google Adwords and Facebook Ads.  Just one item in that list is powerful, but done together, business goals are targeted with a type of marketing synergy that is amazing to watch.

A Sample of Completed Projects

Okanagan Regional Library

Completely redesigned website, photography, animation, print materials, and Facebook and Twitter efforts lead to many people to rediscover the library's relevance in the 21st century | Name the Marmot Contest big hit with 3000+ kids (and their parents!)

Canadian Association of Home and Property Inspectors

Promotional videos and unique email marketing campaigns draw people to national conference at the Delta Grand Okanagan

Case Furniture Gallery

Online contests builds brand awareness & drives retail store walk ins | Local media get VIP treatment at private event

Quantech Software

Online industry survey reveals what customers really want | Targeted email marketing campaign generates many new leads

SJF Sports

Internet marketing strategy leads to blog and intense social media campaign using Facebook and Twitter | Web traffic increased by 109.4% in 2 months

Our Okanagan

New Okanagan business networking website attracts 800+ new business/association sign ups | Employment, investment, and collaboration opportunities excite valley residents Watch the recent by Global/CHBC here.

The Greenery Garden Centre

Massive online photo contest creates a fun customer experience | web traffic soars with 600+ submissions & 3000+ votes

A Sample of Current Projects

Best Western Inn Kelowna

Search Engine Marketing Analysis reveals what Google thinks |Internet marketing campaign begins to take a leading brand higher than ever

Quantech Software

SEO and Website Usability Score Cards uncover the missing ingredients that will turn "tire kickers" into buyers | Web development focuses on amazing user friendly site which supports Sales & Marketing Dept's goals

Impact Radio Accessories

Continued magazine ad design, catalogue, and eCommerce website improvements assist in great sales performance for 2010 | Work done over the last 4 years spur on international expansion

Clement Turf Farms

Strategic research and industry surveys get to the heart of exactly how where the new revenue opportunities lie | Integrated marketing campaign underway involving both digital and traditional marketing tactics

Okanagan College - Green Business Awards

Easy to use Wordpress blog-style website will help students organize and promote the local Green Business Awards competition

by Andrew Spoeth (Visit Andrew's Blog Here)

Redesigning a website can be a lengthy, complicated process. Done properly, it can give a dramatic boost you your online presence. Over the years I’ve had the pleasure, and pain, of being a part of several redesign projects.

Here is a checklist for website redesign, a series of steps that developers will go through in a successful redesign project.

1. Document the reasons you’re redesigning the website.
   Having these listed will act as a compass through the lengthy project. When things get stressful, you’ll want this reminder.
2. Test the old site, e.g. with an online intercept survey.
   How easily can users find key parts of the site? Other testing methods include focus groups and eye tracking. For the survey, get enough data to make it statistically relevant. The qualitative, descriptive feedback from one-on-one sessions with customers is also very valuable.
3. Conduct a baseline analysis of the old site.
   A baseline analysis is a document which sets the bar by which the future site will be measured. It should detail how the old site has performed over the past year, including key performance indicators like visitors, bounce rate, conversion rates, pages/visit, etc.
4. Set targets for the new site.
   These should be actual numbers and be based on the baseline mentioned above.
5. Hire a design company.
   Choose a company which has experience in your industry and has demonstrated success in the past. Do they ask you the right questions? Do they understand your customer? Do they deliver on budget and on schedule?
6. Map out the new site’s architecture.
   Work on a whiteboard or a blank piece of paper. Use one box per web page, starting with the home page on top. Draw lines between the pages to show logical connections. An alternative process, called Card Sorting, starts with cue cards. Create one cue card per web page, lay them out on a large table and start grouping and arranging them.
   When mapping out the architecture, remember to keep the site compact, i.e. don’t create too many levels. This is bad for usability and bad for search engine optimization.
7. Do keyword research.
   Consider words being used by your customers, at conferences, etc. Take a look at your old site’s analytics to determine which keywords have been bringing traffic from the search engines, especially traffic that converts into real business. Also consider third party tools like Google’s Search-based keyword tool, Seo Book’s Keyword Suggestion Tool. And don’t forget Google Trends.
   How long should your keyword list be? That depends on your business model. But in most circumstances, a list of 20-30 is a great start.
8. Audit all of your existing online collateral.
   This includes all old and existing web pages, online brochures, podcasts, etc. Make a list in Excel and leave a couple of columns for notes and an instructions, e.g. ‘keep’, ‘keep but edit’, or ‘throw away’. B2B sites should also make room for columns to describe the type of buyer that web page appeals to, e.g. technical buyer, economic buyer, and when in the buying process that web page would best be viewed, i.e. Phase I: Awareness of Problem, Phase II: Researching a Solution, etc.
9. Write content for the new site.
   Each page should have a clear purpose, give an opportunity to continue, and be optimized for 1-2 keywords identified in number 7 above.
10. Create wireframes, mock-ups, etc.
    Carried out for the most part by your design company, this is where your combined knowledge of the target market turns into a creative and user friendly design which works.  Have the design company give you at least a couple of unique designs for the home page to choose from.
11. Test the mock-ups for usability.
    Let some customers loose on these mock-ups. The pages only need minor functionality for now, e.g. be able to click on a couple of key areas. Make note of how easily and quickly key parts can be found.
12. Fix, adjust and iterate
    Based on the results of your tests, iterate until you have a design which you can live with for the next 2 – 3 years.
13. Build out and populate pages.
    A lot of this may be handled by the web design company. Take all of the freshly written content and place it in the built pages. When choosing file and folder names for pages, consider using the keywords you identified in the keyword research stage above.
14. Organic optimization (SEO)
    You’ve already written the content and used the right keywords. Now is the time to take it further by ensuring that each page’s title, description and header tags do the same. Include links between pages. Interlinking is great for usability and great for search engine spiderability.
    Don’t forget to create a sitemap. There are two types of sitemaps, one which is on your site and visible to the user, and one which is visible only to the search engines (an XML Sitemap).
    And, don’t forget inbound links coming to some of the old site’s pages. Put a redirect in place for each of those so the new visitors, and link power, know where to go.
15. Testing. Try to break it before the site is launched.
    Get a large group of people you trust to poke around, find broken links, etc. Use various browsers, operating systems, look at it on a smart phone.
16. Add tracking code to each web page.
    This will ensure you can measure what’s happening with the new site. For tracking software like Google Analytics, it will be a fairly easy process, i.e. same tracking code on each page which can be applied in the footer.
17. Launch day. Flick the switch, uncork the champagne.
    Don’t forget to take a screen shot of the old site.
18. Post-launch monitoring
    Make a schedule and force yourself to note the key stats at regular intervals after the site is launched. For the first few days, do it every day. After that, weekly. If you have budget, do a second intercept survey (see #2 above).
19. Take the time to create a Content Development / Maintenance plan.
    Use a calendar and map out when you’ll be adding new content. How often will the ‘latest events’ section be updated? Who will update it? When will you review the product descriptions? Or case studies?
20. Keep a journal of this whole process
    

Want to see what the end result looks like?

> See a few examples on our Project Work page

Twin Creek Media was invited to give a presentation to musicians and band managers at a recent Music BC event in Kelowna, BC. Below is the presentation that we gave...

The presentation covers:

• What is social media?
• What's the "big idea"?
• What are the benefits for musicians?
• How are others successfully using social media for marketing and promotion?
• What are the current trends?
• How do I get started?
• Good tips and tools?

by James Shaw, Creative Director

Are your customers ENGAGED with your message (or bored out of their minds)?

When it comes to engaging your target audience, not all marketing channels are created equal....

You are competing with 1000's of messages everyday. Your "target audience" is being bullseyed with so many random, off-topic, and boring attempts to capture their attention that they've probably tuned out most marketing messages altogether.  Wow, that's a depressing thought for marketing managers and advertisers, right?!  Industry insiders have even gone so far to say proclaim things like, "Death of the Advertising Agency" and other disturbing headlines.

I'm sick of advertising too. [I'm the Creative Director for Twin Creek Media, but since I own the company I'm not worried about being fired for a statement like that! Whew! ]

Aren't we all sick of advertising?  Let's define advertising as: any boring marketing message that we aren't interested in, isn't relevant, and isn't engaging.  No one likes "advertising" in that sense.  So what's the opportunity?  As marketers, business owners, sales reps, and business developers our goal is to communicate our messages so well that they do not come across as ads.  The challenge is to make them the opposite of the definition above:  un-boring, interesting, relevant, and engaging.

The topic of this article is Engagement, so we'll leave the other communication goals alone for now.  Marketing and advertising used to be limited to mostly "push" type messages.  Traditional mediums of print, radio, and TV can be effective if done creatively (and targeted as much as possible) but in general the communication is one way.  Marketers push the message out to sea and hope someone eventually picks up their message-in-a-bottle.  Tradigital mediums are not whole lot better in my opinion, but at least your target audience can find your message whenever they want - it's accessible and searchable on Google for example.  The other advantage of pushing content out online is that it can be interactive.  People can dig, explore, learn and sort of control their experience with your brand, product, or service.

Stop "pushing" and have real conversations on Social Engagement channels. The major advantage of this type of communication is that it's two way.  People talk, and people talk back.  If your marketing message is genuinely interesting and relevant to your audience it won't be treated as an ad.  Instead of being boring and ignored your message becomes a thread in normal conversation.  It's a story worthy of repeating.  This is true marketing success!

Wait! Social Media is not the answer to all your marketing goals. Nothing irks me more than flavour-of-the-day marketing.  It's important to figure out exactly what you're trying to do, and who you're trying to reach.  Social networks are not the obvious answer every time.  Set measurable goals so you'll know if moving in the right direction.  Often it's best to integrate all the marketing channels together.  They each have strengths and weaknesses, and instead of jumping on the band wagon with the latest (untested) web tool, craft balanced campaigns to meet your communication goals.  Use a blend of traditional and digital tactics.  Use one channel to spark awareness and curiosity.  Another to inform.  Another to capture.  Another to have conversations.  Another to sell.  Another to retain.  Another to... well, you get the idea.

Have an opinion on engaging customers?  We'd love to hear them!  Comment below.

Social Media Marketing is complex, ever-changing beastly nightmare. Right?

It's time to push fear aside and meet the beauty underneath the beast. Social Media doesn't have to be scary. With a little learning, the right partners to help along the way, and a genuine desire to connect with others, you'll be one of the "elite" in no time.

Our Social Media 101 Reference Card covers many common questions such as...

• What is social media all about?
• How can social media tools be used for business?
• Where do I start?
• What is a social media footprint, and why is it important?
• What should I say on Facebook, Twitter, etc.? I'm stuck!
• What tools are the best to get my brand out there?
• What tools are the best to drive traffic to my website?
• How can social media help rank our site higher on Google?
• Includes software/application comparison chart from CMO.com!

A Thousand (cheap) Logos Will Never Replace THINKING First
A counterpoint to a recent Kelowna Capital News article

See original article that sparked the debate: Tapping into our younger generation can pay dividends

By Jennifer Smith - Kelowna Capital News
Published: March 04, 2010 6:00 PM

"...... The idea is simple. You post your specs, designers come up with a logo and the price they want for the design and you choose what you want.

There are other on-line design companies doing this mind you and, unfortunately, it can result in the out-sourcing of jobs to countries with cheaper labour, in some cases shooting local designers in the foot.

But in Beech’s case, there’s no competing on qualifications or large corporate wars involved, so it’s not a case of the big guys win simply for showing up.

Anyone can post a design and price it accordingly; so anyone could win the contract......"

Counterpoint

First of all, congratulations Terry & friends on the new business. It's a modern and scalable business model, using the power of crowd-sourced artwork. It's exciting to see startups with a team of talented local people!

I have to bring up a counterpoint though... I can't help but feel there is a potential downside for businesses using the "let me see a 100 logos for $250" system. Being in the marketing & design industry for the last 10 years, I've seen my share of good and bad logos. But that really isn't the point.  Others have commented on the unfairness to artists, and devaluing the talent, etc... but again that isn't my particular gripe.

Big Idea: A logo is just a piece of the overall branding.

Long before pencil touching paper, the brand strategy is critical to the overall success of the business. Usually, a lot of time is spent developing and asking proper questions: who is my audience, what are their tastes, what is my core message, how can I differentiate in an ocean of competitors? What is my brand promise to my customers? After that is done, now what is the visual interpretation of that background understanding - the logo. What is the logo concept? Is it a wordmark (text only)? Or a true logo (text plus icon)? What is the intended use? Is the logo reproducible in variety of formats - online and offline? (Here is where amateur 3D, complex gradients, and colour schemes with similar tonal values cause havoc.)

At least equal time should be given to strategy and design. Often, more time dedicated to the research, questioning, and strategic positioning phase.

I'm sure your business will find a good number of interested customers, and some of the advantages are great: multiple designers from around the world. Then again, a good marketing agency will offer multiple designers too, along with process and strategic pre-production phase.

Moral of the story: buyer beware. Eg. Think houses. Would you start choosing paint colours for rooms before figuring out which type of house to build?

Just thought I'd add my 2cents and play devil's advocate for a moment.

James Shaw, Principal/Creative Director
Twin Creek Media Inc.

Social Media Marketing is all the rage right now in the business world.

What is Social Media Marketing (SMM)?

Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, LinkedIn, Facebook, Flickr, Wikipedia, Orkut and YouTube.

Technologies that didn't exist 2 years ago are creating a need for a whole new category of jobs within mainstream companies.  Dollars are shifting on an epic scale from "traditional" advertising channels to digital channels.  The web is buzzing with comments, reviews, ratings, blog posts, photos, videos... people are talking.  Are you listening?
Hmm... So now what? How does this filter down to you, the marketing manager at a small to midsized business?

Click to read original article on eMarketer.com

Start with creating a profile, short bio, keywords, and avatar (a small thumbnail graphic) for use on the major social media platforms relevant to your industry eg. Twitter, LinkedIn, Facebook, Flickr, YouTube, MySpace, your own blog.  More on creating a social media footprint

3. Listen, Engage, Publish, Repeat. Have Fun!

Social Media at it's core is about relationships.  It's about sharing.  As social media applies to marketing, the rules of the game don't change: it's still about relationships, but the intended outcome shifts to meeting your business goals instead of personal.  Please don't think that social media marketing is about advertising!  If you treat it like a one-way communications channel your efforts WILL NOT be rewarded.  In a real-life conversation, listening is just as important as talking.  Social Media Marketing is no different.  Listen to your audience.  What are their opinions about your brand?  What is their feedback about your service or lack of?  Do they have recommendations about how to improve your product?  Engage in the conversation that is happening all around you.  Share your knowledge.  Be helpful.  Be insightful.  Give others feedback.  Be authentic, and understand that whatever you say is always "on the record".

Planning to use social media soon?

If you're wondering how to integrate social media into your marketing mix, please call 250-762-4001 or email us.
The couches in our studio are pretty comfortable and the Cherry Hill coffee is always fresh...

Since 2004, Twin Creek Media has been a strategic and creative marketing agency located in Kelowna, British Columbia. The firm has carved a place in the marketing world by becoming known for integrated marketing: combining the best of internet and digital with the traditional mediums of print, radio, and TV.

We've structured our company a little differently than other marketing agencies.  We have 4 people on our executive team, and 12 part-time specialists on our creative team.   Clients get consistent leadership and project management, while scoring the specialized resources that make up our "dream teams".

Normally, clients get "A" there, "B" the other place, "C" somewhere else, and run around between various companies fitting things all together.  The result: lack of clarity, lack of continuity, lack of harmony in the marketing message.  Instead, at Twin Creek Media clients get a well-rounded range of marketing services... from assessing the need, creating the materials, and choosing the right tool(s) for the job.  We fit in very nicely with SMBs (small/mid sized businesses) - companies with 10 to 50 employees.

Twin Creek Media aims to be the gold standard in integrated marketing.  Roughly half our staff are Gen X and Y - we understand the digital world.  We live the internet.  We breathe Google, Twitter, Facebook, YouTube, blogs, digital video, SEM, SEO, mobile apps... we know how to integrate the best of what today's technology has to offer with what is tried and true in the advertising universe - the big 3: print, radio, TV. 

"We love integrated marketing. Assessing your market and understanding your target audience is critical.  Creating the concept, designing the visuals, and crafting the words are undeniably important.  But the correct delivery of the message is crucial for successfully engaging your audience.  Marketing channels are all different and each have there own strengths and weaknesses.  We want to use the right marketing mix for each client." - Cara Reed, Account Director

We will not limit our services to one industry or one marketing tool.  Imagine marketing channels were colours of the rainbow... (oh boy, here comes the metaphor!) We will not limit our offerings to one colour.  If you want an just an expert in the colours of black & white, there are a million of them these days... just Google it.  We want to use any and all colours appropriate to tell your marketing story!