FilmStar Automotive

Services Provided

• Branding & Corporate ID Materials
• Responsive Website Design
• Search Engine Optimization
• Content Management System
• Illustrations & Graphic Design
• Online Ads & Management
• Research & Writing

The Challenge

Roll back the clock to 2009. The owner of FilmStar was looking for help growing his new business and didn’t know where to start. Like many owners, he was great at his own job and had taken a new business venture to the doorstep of success. The next step required a complete inventory of business strengths and weakness. The excellent customer service and quality of work was already established, but the brand image and all supporting materials did not represent the company well. There was a complete mismatch between what the business looked like to a potential new customer and what the business really was. We identified what was needed: a marketing strategy, rebranding, a sales-driving website, advertising materials, brochures, and dealership direct strategy to supplement the retail sales.

The Result

Working closely with the owner, Twin Creek Media tackled the high priority business communication items first. We started with rebranding the company from an obscure “computer graphics” company to a catchy name that focused on his core offering of clear protective film for cars and trucks. FilmStar Automotive Solutions was born. The company further differentiated itself with a modern website (now redesigned to be mobile friendly), demonstration video, project photo gallery, and new building signage. All it worked together to help customers understand the products and services quickly.

With ongoing SEO efforts, the new website quickly rose in the Google rankings until it dominated most of its product and service categories. Local reputation improved in the public’s mind, while dealership wholesale agreements lead to a second revenue stream. Strong branding and consistent growth contributed to the sale of the business in 2013. Twin Creek Media still works in a marketing and advertising role with FilmStar’s new owner, and we look forward to many years of great collaboration.