Logo Design vs. Branding
A Thousand (cheap) Logos Will Never Replace THINKING First A counterpoint to a recent Kelowna Capital News articleSee original article that sparked the debate: Tapping into our younger generation can pay dividends
By Jennifer Smith - Kelowna Capital News Published: March 04, 2010 6:00 PM"...... The idea is simple. You post your specs, designers come up with a logo and the price they want for the design and you choose what you want. There are other on-line design companies doing this mind you and, unfortunately, it can result in the out-sourcing of jobs to countries with cheaper labour, in some cases shooting local designers in the foot. But in Beech's case, there's no competing on qualifications or large corporate wars involved, so it's not a case of the big guys win simply for showing up. Anyone can post a design and price it accordingly; so anyone could win the contract......"