Mixed Media Installation: Audi Toy Racetrack

This mixed media installation looks like another marketing project for Audi on the surface, but it's so much more than that. Audi Canada, together with Toronto-based ad agency Zulu Alpha Kilo and Slot Mods USA created a 1/32nd scale work of art that blends old-school playful R/C fun with brand passion, technology, and true craftsmanship. This is a great example of what "sales & marketing" can be. Something that transcends the sometimes hollow and flat advertising industry and crosses over into a more human territory - storytelling and relationships. The fact that people can use iPads to control the cars and see the little car's point of view is just a bonus! I love it.

James, Creative Director Twin Creek Media