In the spirit of integrated marketing, we've designed a newspaper ad for the Okanagan Business Examiner. It's a styled like an email with an authentic looking paper clip holding the "email attachment" as a nod to all the years of blaming the paper clip in MS Outlook or Apple Mail for missing attachments.
Integrated Marketing is about harmonizing your marketing efforts across digital, print, and physical channels so that the message is consistent. Branding, design, colours, message, calls to action, etc. should be working together as friends. Although printing an email in a newspaper is not necessary, we thought we'd do something different to prove a point (and have a little fun while we're at it!)
Our Okanagan Business Examiner newspaper ad is designed to look like an email!