Kelowna Marketing: What is eCommerce Web Design?
For those currently doing their marketing in Kelowna only, have you ever thought about how cool it would be to have your own online store? Selling products or services to people all over the country, or even whole world? E-Commerce can seem like a crowded market, but it's still a growing field with an increasing share in global shopping every year. So no worries, it's never too late to hop in! Starting…
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Kelowna Marketing: What is Content Marketing?
Every day more and more people are using search engines and social media in Kelowna to search for content, and socialize on the web. In order for your business to succeed, you need to drive these people to your website. But how? Content marketing can help you. Content marketing is the process of creating, publishing, and promoting custom content for marketing purposes on a regular basis. We are the…
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Trick or Treat: Digital Marketing Halloween Special
Your Kelowna website and online presence influences consumers offline purchases, and Halloween is a great example of this! The below infographic illustrates US purchasing behaviour activity around Halloween, which is a great indication of the Canadian market too. With over 171 million Americans planning to participate in the Halloween fun, the question becomes where are these people spending their…
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Social Media for Kelowna Businesses: What is Facebook Marketing?
Social Media for Kelowna businesses is an important part of reaching customers. Among the different social media channels out there, Facebook marketing is among the most effective methods to achieve great results. Your business is for your customers. Build relationships with them, reach new people, and drive sales using Facebook. Whether you're a big corporate or small local biz, Facebook is a powerful…
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Modern Websites: Responsive Design
So, you probably wonder sometimes "What is responsive design?" As a Kelowna marketing firm, we hear and answer that question often. In today's world, the internet is one of the most important forms of media and the internet is mostly consumed using desktop computers, right? But what about mobile devices, smartphones, and tablets? Internet usage on mobile devices is growing every day! In 2011, mobile…
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