Social Media Marketing: Blogging (Part 2)
We have already suggested that Kelowna businesses blog at least weekly to maximize blog effectiveness, but time of day is important too. Most blog tools allow the person doing the marketing to schedule posts at different times of day. This ensures that your Kelowna business doesn't post when your target audience is sleeping or busy with dinner! Evidence suggests that most blog readers are morning people.…
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Social Media Marketing: Blogging (Part 1)
Blogs are web site journals or logs that are article based and many Kelowna businesses already have a blog. They are some of the currently 152,000,000 blogs on the Internet, which is 31% more than 3 years ago. These blogs are growing in volume, readership and subsequently in value. Blog readers tend to read blogs more than once per day and read 5-10 blogs on a regular basis. Blogs in Business Nearly…
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Social Media Marketing: Facebook (Part 2)
With Internet Users having such great presence on Facebook, it has real business value. Users engage with business pages on Facebook, including Artists, Media and Brands. Businesses are noticing the benefits. In Kelowna, our internet marketing agency has noticed that businesses with a Facebook page are more likely to engage with their customers, offer promotions and respond to customer feedback. These…
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Social Media Marketing: Facebook (Part 1)
Facebook is about connecting with friends and sharing information. There is an inherent amount of trust when content is shared by friends. Facebook is a phenomenon matched by no other website. It's number of users are huge and they are highly engaged. Around the world and in Kelowna, Facebook has replaced many other internet activities such as email, instant messaging, photo/video sharing, blogging,…
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Social Media Marketing: Twitter Statistics (Part 2)
We have already mentioned that Twitter is a tool that allows users to broadcast 140 character messages to your followers. With over 1/2 active Twitter users following businesses, it is important that Kelowna businesses engage and retain their followers. Twitter plays a role in purchasing decisions in many different ways from asking for opinions and recommendations to actively seeking discounts and…
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