Marketing is a bit of a BHAG - a Big Hairy Audacious Giant. In the fast moving digital marketing world, you can't improve what you're not measuring. Our Kelowna marketing agency is a data-driven team of creative geeks, so we love numbers and stats. Here's a few charts that tell an interesting picture of the future of marketing and advertising: In 2016, companies increased budgets for email marketing,…
Read MoreKelowna is a fantastic place to live and work. Great place, good people, and fantastic businesses. We are proud to see that businesses we work with have been awarded the Best of Kelowna 2016! A big congratulations to the following category winners: Private School - GoldAberdeen Hall Preparatory School Home and Garden Store - GoldThe Greenery Garden Centre Motel - SilverBest Western Plus Kelowna Hotel…
Read MoreTwin Creek Media was founded on 3 values that (purposely) grind against each other: integrity, capitalism, and philanthropy. The truth is somewhere in the conflict of those values as we work them out in reality on a daily basis. I supposed it's our take on Canadian musician, Leonard Cohen's famous lyric, "There is a crack, a crack in everything. That's how the light gets in." Part of our volunteer…
Read MorePaid Search can be a great source of revenue. Sadly, many are not aware that efforts in paid online marketing can be wasted if not implemented strategically. So how can you avoid loosing time and money? And how do you target an audience who genuinely want to know about your product or service? Understanding your search and web analytics is very important to get a greater understanding of your audience.…
Read MoreIf you've ever worked with one of the digital marketing firms in Kelowna, you may have heard a bunch of buzzwords you might not be overly familiar with: HTML, meta data, hyperlinks½ The world of digital marketing is laden with a mishmash of acronyms and other ambiguous words that hold little significance to the everyday Joe. To get you up to speed, here is a handful of commonly used web design terms…
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