eCommerce Marketing Tactics
With the costs and hassle a store-owner can have with physical location, eCommerce can be an attractive alternative. But once you have your eCommerce store up, how do you get customers? With heavy competition all over the internet, it's up to you to employ the myriad of tactics to gain attention and sales! Or, you can hire a local Kelowna marketing agency to focus on the web while you work on your…
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Kelowna Marketing: What is Social Media Marketing?
Social Media. There's absolutely no way you haven't heard of it yet. Over the last few years, social media has completely changed the internet, let alone Kelowna businesses. Actually-- it has changed the whole world, and also the world of marketing. So what are the reasons for your business to start utilizing these new forms of communication as soon as possible? Here are the seven most important ones:…
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Kelowna Marketing: What is Inbound Marketing?
Consumers today are bombarded with millions of marketing messages every day. Outbound Kelowna marketing like interruptive ads, direct mail, cold-calling, just doesn't work anymore. The reason? It's simple. Now there are all sorts of ways to block out messages you are trying to get through, and the people are more in control of what information they receive. So yeah, the whole outbound Kelowna marketing…
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Kelowna Marketing: What is Pay Per Click (PPC)?
Are you looking to maximize your online exposure with a Kelowna marketing agency? Or target just the customers you're looking for? But you're not sure how to get them, or what works the best? PPC, or pay-per-click, is a fast and cost-effective form of online advertising, that allows you to generate highly qualified traffic to your website. It's a model of internet marketing in which you pay a fee only…
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Kelowna Marketing: What is Mobile Marketing?
The explosion of mobile devices, including smartphones and tablets, has permeated every level of society. From young children to senior citizens, practically everyone has some type of mobile device! It's no wonder that there is a huge focus on mobile apps and responsive web design. Amazingly, more people today use smartphones to connect to the internet than laptop computers. And over 95% of mobile…
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