We know it can get confusing trying to keep up with all the marketing trends. You're already trying to keep your business running as it is: managing staff, budgets, and deadlines. Who has time to look up how to rank on Google everyone keeps telling you to do for your website? How about that email newsletter you've been meaning to put together? And something about Facebook was on a sticky note on your…
Read MoreIt's 2:30 pm on a Tuesday. Do you know where your logo is?! It sounds like a line out of a public service announcement, doesn't it? Or maybe it has your palms sweating because you've asked the same question before (okay, maybe not that dramatic). It's a question our Kelowna marketing company often poses to our clients when we're putting together their marketing work. Oftentimes, however, the answer…
Read MoreOver the years, we've heard a plethora of reasons why people have chosen our Kelowna web design and marketing team. Some of these reasons are what you would expect: a business owner comes to us looking for guidance on their brand identity, or they just need help figuring out the whole social media thing everyone's been all a'twitter about (har har). In our four-part series, we've pulled out some of…
Read MoreWhat do Nike, Apple and Volkswagen have in common? You guessed it, great advertising campaigns. But what makes them great? Sure, these brands' long-term campaigns are witty, original and they seem to speak to people. What's more, they apply a strategy our Kelowna marketing company hails as necessary for success: integrated marketing. What is 'integrated' marketing? It means your company breathes your…
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