Avoid Email Marketing Mistakes
by James Shaw If you are dappling into email marketing for the first time, let us save you from making any mistakes. Here's your chance to learn from some common mistakes before experiencing them yourself! It can be so easy to hit that big "Send" button only to realize seconds later that you it was not ready to be sent at all! Below are things to ensure that you check before blasting out your campaign…
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Social Media Quick Facts: Twitter
Here are some of the latest social networking and social media stats for 2011, this time for Twitter. Click here if you missed our Facebook stats post. Twitter's web platform only accounts for a quarter of its users - 75% use third-party apps. Twitter gets more than 300,000 new users every day. There are currently 100 million users of Twitter's services. Twitter receives 180 million unique visits each…
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Okanagan Mobile Phone Survey
The Okanagan's Quickest Mobile Phone Survey is active... CAST YOUR VOTE! The Twin Creek Media team were curious to find out (A) the most popular smart phone and (B) the favourite service provider in the Okanagan and area. We thought others might be interested too, so the results are public. So place your votes and share these polls with your friends!
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Engaging Customers - From Bored to Boombastic!
by James Shaw, Creative Director Are your customers ENGAGED with your message (or bored out of their minds)? When it comes to engaging your target audience, not all marketing channels are created equal.... You are competing with 1000's of messages everyday. Your "target audience" is being bullseyed with so many random, off-topic, and boring attempts to capture their attention that they've probably…
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What Is Integrated Marketing?
Wikipedia, the world's largest online encyclopedia, has a great primer on Integrated Marketing. See the original article here. Below is the main section of their entry: Integrated Marketing Communications is a term used to describe a holistic approach to marketing communication. It aims to ensure consistency of message and the complementary use of media. The concept includes online and offline marketing…
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