Are Newspapers Still Relevant In a Digital World?
by James Shaw, Creative Director/Principal, Twin Creek Media In a word, yes. Newspapers have a unique place in the marketing world. For many, reading the local newspaper is nothing short of a sacred ritual along with their morning coffee and fuzzy slippers. I would say though that the relevancy of newspapers for the generations below Boomers is increasingly questionable. My gut feelings tend to…
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Twin Creek Media Rebrands Itself
Actually, to be accurate, we have redesigned our visual identity - the logo. The brand itself remains intact: same name, same people, same goals, same focus of being one of BC's top digital marketing agencies. PS. Brief article on the Anatomy of a Logo... http://www.search-this.com/2007/03/28/the-anatomy-of-a-logo/
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With Everyone Specializing, Who is Generalizing?
While most other marketing companies in the Okanagan are focusing on a particular industry (like real estate or non-profit) or a particular service (like only web development), we find the need growing for a true full-service marketing firm. In the changing landscape of the Kelowna marketing scene (see Richard Taylor's recent analysis here), many of the larger marketing firms in the Okanagan have…
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