Email Marketing Meets Social Media
by James Shaw and Amelia Penner Every business has a few "raving fans". These people are usually cherished individuals who talk about our company or group in such a nice way that more people become customers. This article is all about empowering raving fans! Hook up your social media accounts into your email blasts and you'll allow more sharing, recommending and commenting. Free PR anyone? ;-)…
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Engaging Customers - From Bored to Boombastic!
by James Shaw, Creative Director Are your customers ENGAGED with your message (or bored out of their minds)? When it comes to engaging your target audience, not all marketing channels are created equal.... You are competing with 1000's of messages everyday. Your "target audience" is being bullseyed with so many random, off-topic, and boring attempts to capture their attention that they've probably…
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2010 Valley Wide Chambers of Commerce Event
by Amelia Penner, Account Coordinator Last week we had an opportunity to participate in the 2010 Valley Wide Chambers of Commerce Event at the Historic O'Keefe Ranch. This year's event attracted 500-600 people, and we had a great time meeting business people from across the Okanagan Valley. As a side note, here's a quick message to the introverted, socially-inept who think that networking is only…
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Are Newspapers Still Relevant In a Digital World?
by James Shaw, Creative Director/Principal, Twin Creek Media In a word, yes. Newspapers have a unique place in the marketing world. For many, reading the local newspaper is nothing short of a sacred ritual along with their morning coffee and fuzzy slippers. I would say though that the relevancy of newspapers for the generations below Boomers is increasingly questionable. My gut feelings tend to…
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Social Media Marketing 101
by James Shaw, Creative Director/Principal at Twin Creek Media Social Media Marketing is all the rage right now in the business world. What is Social Media Marketing (SMM)? Social media marketing is a term that describes the use of social networks, online communities, blogs, wikis, or any other online collaborative media for marketing, sales, public relations and customer service. Common social media…
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