What Is Integrated Marketing?
Wikipedia, the world's largest online encyclopedia, has a great primer on Integrated Marketing. See the original article here. Below is the main section of their entry: Integrated Marketing Communications is a term used to describe a holistic approach to marketing communication. It aims to ensure consistency of message and the complementary use of media. The concept includes online and offline marketing…
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Integrated Marketing - It's What We Do
ASSESSMENT SERVICES market research competitive analysis brand audits strategic planning industry surveys web analytics & SEO score cards marketing and communications plans CREATIVE SERVICES graphic design web design photography video copywriting database programming custom app development 3D animation interactive motion graphics MEDIA DELIVERY SERVICES internet email social media mobile device radio…
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Twin Creek Media Rebrands Itself
Actually, to be accurate, we have redesigned our visual identity - the logo. The brand itself remains intact: same name, same people, same goals, same focus of being one of BC's top digital marketing agencies. PS. Brief article on the Anatomy of a Logo... http://www.search-this.com/2007/03/28/the-anatomy-of-a-logo/
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With Everyone Specializing, Who is Generalizing?
While most other marketing companies in the Okanagan are focusing on a particular industry (like real estate or non-profit) or a particular service (like only web development), we find the need growing for a true full-service marketing firm. In the changing landscape of the Kelowna marketing scene (see Richard Taylor's recent analysis here), many of the larger marketing firms in the Okanagan have…
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Marketing Firm Supports Young Entrepreneur Program
Twin Creek Media is proud to be the Platinum Sponsor for the 2010 Young Entrepreneur Program. Twin Creek President James Shaw says, "We believe that children are the future, teach them well and let them lead the way... oh, wait that's a Whitney Houston song. But it's true! This is a fantastic learning opportunity, not only for the students involved but for the Okanagan business community too."
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