Funny But True Reasons to Hire Our Kelowna Web Design Team - Part 1
Over the years, we've heard a plethora of reasons why people have chosen our Kelowna web design and marketing team. Some of these reasons are what you would expect: a business owner comes to us looking for guidance on their brand identity, or they just need help figuring out the whole social media thing everyone's been all a'twitter about (har har). In our four-part series, we've pulled out some of…
Read More
Social Media Marketing Cheatsheet
James Shaw, Creative Director/Partner My Father-in-law (age 68) asks me (age 37) about MyFace, and Lin-kin-din every once in a while. After all, his business (a Kelowna garden centre) is extremely active on social media networks. He may get the name of Facebook mixed up with MySpace, but the man knows his own business - he could identify 100's of plants and flowers blindfolded. Maybe I should start…
Read More
Brand Journalism: A New, True Approach to Marketing in Kelowna
Your customers are smart. They know the difference between advertising and information. When you offer your followers and site visitors authentic, educational information that meets their needs, you end up with real credibility and probably better sales. That's why marketing companies in Kelowna have adopted brand journalism: a marketing approach that focuses more on building your brand and a community…
Read More
Small Businesses: Meet Your New Kelowna Marketing Team
A Small Business Owner's Secret to Success Some days it's a struggle to hit the bathroom or the 'send' button on all those emails, never mind think about your long-term marketing strategy. And yet, your small Kelowna business's success depends on it. What's the answer? Hire a Kelowna marketing company to take care of building your brand while you take care of business. Let's face it, an in-house marketing…
Read More
Integrated Marketing in Kelowna: Just Do It
What do Nike, Apple and Volkswagen have in common? You guessed it, great advertising campaigns. But what makes them great? Sure, these brands' long-term campaigns are witty, original and they seem to speak to people. What's more, they apply a strategy our Kelowna marketing company hails as necessary for success: integrated marketing. What is 'integrated' marketing? It means your company breathes your…
Read More