Brand Journalism: A New, True Approach to Marketing in Kelowna
Your customers are smart. They know the difference between advertising and information. When you offer your followers and site visitors authentic, educational information that meets their needs, you end up with real credibility and probably better sales. That's why marketing companies in Kelowna have adopted brand journalism: a marketing approach that focuses more on building your brand and a community…
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Small Businesses: Meet Your New Kelowna Marketing Team
A Small Business Owner's Secret to Success Some days it's a struggle to hit the bathroom or the 'send' button on all those emails, never mind think about your long-term marketing strategy. And yet, your small Kelowna business's success depends on it. What's the answer? Hire a Kelowna marketing company to take care of building your brand while you take care of business. Let's face it, an in-house marketing…
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Is Social Media an Effective Marketing Tactic for Businesses in Kelowna?
Social Media is a hot marketing topic this year in Kelowna! The number of inquiries we get about using social media for marketing has quadrupled in 2011. We have seen some media coverage in the traditional press too (see Face to Face is a click away). In the past year, we've had a chance to leverage social media as a marketing tactic for a number of businesses in Kelowna have witnessed very positive…
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Social Media Quick Facts: Blogging
Here are some quick facts about Blogging. More stats on Facebook, Twitter, LinkedIn and YouTube by clicking the links. 77% of Internet users read blogs. There are currently 133 million blogs listed on the leading blog directory Technorati. 60% of bloggers are between the age of 18-44. One in five bloggers updates their blogs daily. Two-thirds of bloggers are male. Corporate blogging accounts for 14%…
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Social Media Quick Facts: YouTube
Here are some more quick facts, this time on YouTube. You can find the previous posts on Twitter, Facebook and LinkedIn by clicking on the links. The very first video uploaded was called "Me at the Zoo", on 23rd April 2005. By June 2006, more than 5,000 videos were being uploaded every day. YouTube receives more than 2 billion viewers per day. Every minute, 24 hours of video is uploaded to YouTube.…
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