Social Media Marketing Cheatsheet
James Shaw, Creative Director/Partner My Father-in-law (age 68) asks me (age 37) about MyFace, and Lin-kin-din every once in a while. After all, his business (a Kelowna garden centre) is extremely active on social media networks. He may get the name of Facebook mixed up with MySpace, but the man knows his own business - he could identify 100's of plants and flowers blindfolded. Maybe I should start…
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Brand Journalism: A New, True Approach to Marketing in Kelowna
Your customers are smart. They know the difference between advertising and information. When you offer your followers and site visitors authentic, educational information that meets their needs, you end up with real credibility and probably better sales. That's why marketing companies in Kelowna have adopted brand journalism: a marketing approach that focuses more on building your brand and a community…
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Is Your Business Calling on Moms in Your Social Media Strategy?
Moms--they nag us, they hug us, and they bug us. They also shop and use social media. At Twin Creek Media in Kelowna, we can help you use social media tools to build your brand and tap into the most powerful consumer in Canada: moms. New research conducted by Mom Central Consulting finds Canadian mothers spend a lot of time online. It's where they keep up with friends and family, but it's also their…
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Crowdsourced Digital Turkey Drive Success!
A few weeks ago we decided to run a turkey drive for Kelowna Community Food Bank... we took a digital spin on an old idea and ran the turkey drive on Facebook. How do you collect real turkeys on the internet? Hmm... we decided that the "spirit of giving" is good enough. We thought if people post a photo of a turkey, that'll count towards our turkey drive... literally believing that it's the thought…
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Taking a Shot at Pinterest: Tips for Businesses
Shove over Twitter. Facebook too. Pinterest, the site that lets users 'pin' photos of their favorite things, is soaking up the social media spotlight. Last week's post about surprising statistics on how social media is being used mentioned the industry's "breakout star"--Pinterest. With 10 million unique visitors a month, Pinterest is now the third most popular social media site. As Kelowna branding…
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