Got a Store? Build Your Email List!
by Amelia Penner & James Shaw With a bit of creativity and effort, you can have a list of 1000's of people to stay in touch with via email. Best of all, it's really cheap! All companies should have a database of clients and prospective clients that they use for newsletters, promotions, etc. When using your list to send out announcements or run a promotion, its success is only as good as the people…
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Are Newspapers Still Relevant In a Digital World?
by James Shaw, Creative Director/Principal, Twin Creek Media In a word, yes. Newspapers have a unique place in the marketing world. For many, reading the local newspaper is nothing short of a sacred ritual along with their morning coffee and fuzzy slippers. I would say though that the relevancy of newspapers for the generations below Boomers is increasingly questionable. My gut feelings tend to…
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