Core Values: Your Culture Is Your Brand
Dig deep into your brand to build strong core values to empower your employees and build trust with clients.
Read More
Kelowna Marketing: What is Inbound Marketing?
Consumers today are bombarded with millions of marketing messages every day. Outbound Kelowna marketing like interruptive ads, direct mail, cold-calling, just doesn't work anymore. The reason? It's simple. Now there are all sorts of ways to block out messages you are trying to get through, and the people are more in control of what information they receive. So yeah, the whole outbound Kelowna marketing…
Read More
Complete Guide to Google Pay-per-Click Ads
Paid Search can be a great source of revenue. Sadly, many are not aware that efforts in paid online marketing can be wasted if not implemented strategically. So how can you avoid loosing time and money? And how do you target an audience who genuinely want to know about your product or service? Understanding your search and web analytics is very important to get a greater understanding of your audience.…
Read More
Tourism Advertising Ideas from a Kelowna Marketing Firm
Tourism Advertising Ideas from a Kelowna Marketing Firm Like most modern tourism companies in the Okanagan, you probably have some semblance of an online marketing plan in place. But if you're not gaining the level of brand awareness or sales you desire, it might be time to consider using targeted campaign strategies used by the type of marketing firm Kelowna tourism operators recommend. At the very…
Read More
Should You Hire a Kelowna Website Design Company or a Marketing Company?
The business problems are common enough: sales have dropped off the phone doesn't ring enough your website looks like it was made in the '80s (and is held up with duct tape and an entire can of hairspray) your marketing needs a shot of adrenaline you have a sneaky suspicion your business isn't being found on Google competition has upped their game and you're losing out The potential solution is common…
Read More