Engaging Customers - From Bored to Boombastic!
by James Shaw, Creative Director Are your customers ENGAGED with your message (or bored out of their minds)? When it comes to engaging your target audience, not all marketing channels are created equal.... You are competing with 1000's of messages everyday. Your "target audience" is being bullseyed with so many random, off-topic, and boring attempts to capture their attention that they've probably…
Read More
2010 Valley Wide Chambers of Commerce Event
by Amelia Penner, Account Coordinator Last week we had an opportunity to participate in the 2010 Valley Wide Chambers of Commerce Event at the Historic O'Keefe Ranch. This year's event attracted 500-600 people, and we had a great time meeting business people from across the Okanagan Valley. As a side note, here's a quick message to the introverted, socially-inept who think that networking is only…
Read More
Are Newspapers Still Relevant In a Digital World?
by James Shaw, Creative Director/Principal, Twin Creek Media In a word, yes. Newspapers have a unique place in the marketing world. For many, reading the local newspaper is nothing short of a sacred ritual along with their morning coffee and fuzzy slippers. I would say though that the relevancy of newspapers for the generations below Boomers is increasingly questionable. My gut feelings tend to…
Read More
Integrated Marketing - It's What We Do
ASSESSMENT SERVICES market research competitive analysis brand audits strategic planning industry surveys web analytics & SEO score cards marketing and communications plans CREATIVE SERVICES graphic design web design photography video copywriting database programming custom app development 3D animation interactive motion graphics MEDIA DELIVERY SERVICES internet email social media mobile device radio…
Read More
Twin Creek Media Rebrands Itself
Actually, to be accurate, we have redesigned our visual identity - the logo. The brand itself remains intact: same name, same people, same goals, same focus of being one of BC's top digital marketing agencies. PS. Brief article on the Anatomy of a Logo... http://www.search-this.com/2007/03/28/the-anatomy-of-a-logo/
Read More