Engaging Customers - From Bored to Boombastic!
by James Shaw, Creative Director Are your customers ENGAGED with your message (or bored out of their minds)? When it comes to engaging your target audience, not all marketing channels are created equal.... You are competing with 1000's of messages everyday. Your "target audience" is being bullseyed with so many random, off-topic, and boring attempts to capture their attention that they've probably…
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2010 Valley Wide Chambers of Commerce Event
by Amelia Penner, Account Coordinator Last week we had an opportunity to participate in the 2010 Valley Wide Chambers of Commerce Event at the Historic O'Keefe Ranch. This year's event attracted 500-600 people, and we had a great time meeting business people from across the Okanagan Valley. As a side note, here's a quick message to the introverted, socially-inept who think that networking is only…
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Social Media For Business - OVES Discussion Panel
Okanagan Valley Entrepreneur's Society - Using Social Media to Drive Business: Entrepreneur's Edition Town Hall Series Event Tuesday, March 30th, 2010, Ramada Hotel Kelowna Speakers: James Shaw - CEO/Creative Director, Twin Creek Media Susan Knight - Radio Announcer, SunFM99.9 Nick Kellet - Entrepreneur and Creator of GiftTrap board game Do you Twitter? Are you Linked in? Is your face on Facebook?…
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Best Video Camera on Earth for $180
Quick Review of the Kodak Zi8 This is not a marketing related article like most of the posts on this blog, but it may interest readers in the marketing/production/design world nonetheless. Do you shoot interviews? Customer testimonials? Aspiring product reviewer or blogger? Impromptu capture-the-moment-around-town videos? Work events, grand openings, parties, birthdays, dog eating soap bubbles?…
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Are Newspapers Still Relevant In a Digital World?
by James Shaw, Creative Director/Principal, Twin Creek Media In a word, yes. Newspapers have a unique place in the marketing world. For many, reading the local newspaper is nothing short of a sacred ritual along with their morning coffee and fuzzy slippers. I would say though that the relevancy of newspapers for the generations below Boomers is increasingly questionable. My gut feelings tend to…
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