Digital Marketing in Kelowna - 3 Minute Intro
Digital Marketing is a bit like a clown playing 12 different musical instruments... ... when in sync the music is going to sound wonderful and the crowd will cheer. But get it wrong.... ouch. As a Kelowna marketing agency, we can understand the confusion out there. Despite the fact that online marketing has been around for more than 15 years now, it's pretty hard to find proper answers to those questions. …
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Tourism Advertising Ideas from a Kelowna Marketing Firm
Tourism Advertising Ideas from a Kelowna Marketing Firm Like most modern tourism companies in the Okanagan, you probably have some semblance of an online marketing plan in place. But if you're not gaining the level of brand awareness or sales you desire, it might be time to consider using targeted campaign strategies used by the type of marketing firm Kelowna tourism operators recommend. At the very…
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Does Google Like Your Company?
An Introduction to Search Engine Optimization in 2014 Why you should care Like it or not, Google is an 800lb gorilla holding the keys to the entrance gate to your website. Over half of all web traffic comes from natural searches. Ranking for the words people use to search for your company's products and services is extremely important. When you rank high in the search results, your site gets more people…
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Effective Halloween-Themed Social Media Campaigns
Halloween is not far off, and there are many marketers searching for ways to promote their brand for this particular holiday.
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Social Media Marketing Cheatsheet
James Shaw, Creative Director/Partner My Father-in-law (age 68) asks me (age 37) about MyFace, and Lin-kin-din every once in a while. After all, his business (a Kelowna garden centre) is extremely active on social media networks. He may get the name of Facebook mixed up with MySpace, but the man knows his own business - he could identify 100's of plants and flowers blindfolded. Maybe I should start…
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