Raw, impromptu, or polished for Hollywood… it's all good. Just get filming, publishing, and promoting! It’s the 21st century, and your time in the spotlight is now!
Read MoreDigital Marketing is a bit like a clown playing 12 different musical instruments... ... when in sync the music is going to sound wonderful and the crowd will cheer. But get it wrong.... ouch. As a Kelowna marketing agency, we can understand the confusion out there. Despite the fact that online marketing has been around for more than 15 years now, it's pretty hard to find proper answers to those questions. …
Read MoreSocial Media is a hot marketing topic this year in Kelowna! The number of inquiries we get about using social media for marketing has quadrupled in 2011. We have seen some media coverage in the traditional press too (see Face to Face is a click away). In the past year, we've had a chance to leverage social media as a marketing tactic for a number of businesses in Kelowna have witnessed very positive…
Read Moreby James Shaw, Creative Director Are your customers ENGAGED with your message (or bored out of their minds)? When it comes to engaging your target audience, not all marketing channels are created equal.... You are competing with 1000's of messages everyday. Your "target audience" is being bullseyed with so many random, off-topic, and boring attempts to capture their attention that they've probably…
Read MoreQuick Review of the Kodak Zi8 This is not a marketing related article like most of the posts on this blog, but it may interest readers in the marketing/production/design world nonetheless. Do you shoot interviews? Customer testimonials? Aspiring product reviewer or blogger? Impromptu capture-the-moment-around-town videos? Work events, grand openings, parties, birthdays, dog eating soap bubbles?…
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