What Inception Teaches Us About Marketing
By James Shaw Having recently watched the movie Inception, I was struck by the parallels between ideas in this movie and the strategies and tactics used in the marketing world in which I work. I thought it'd be fun to explore some similarities and differences... Note: if you haven't seen the movie, you probably shouldn't read this post. It contains a lot of spoilers! Dom Cobb is a skilled thief,…
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