Brand Journalism: A New, True Approach to Marketing in Kelowna
Your customers are smart. They know the difference between advertising and information. When you offer your followers and site visitors authentic, educational information that meets their needs, you end up with real credibility and probably better sales. That's why marketing companies in Kelowna have adopted brand journalism: a marketing approach that focuses more on building your brand and a community…
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Are Newspapers Still Relevant In a Digital World?
by James Shaw, Creative Director/Principal, Twin Creek Media In a word, yes. Newspapers have a unique place in the marketing world. For many, reading the local newspaper is nothing short of a sacred ritual along with their morning coffee and fuzzy slippers. I would say though that the relevancy of newspapers for the generations below Boomers is increasingly questionable. My gut feelings tend to…
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