Kelowna Marketing: What is Inbound Marketing?
Consumers today are bombarded with millions of marketing messages every day. Outbound Kelowna marketing like interruptive ads, direct-mail, cold-calling, just doesn't work anymore. The reason? It's simple. Now there are all sorts of ways to block out messages you are trying to get through, and the people are more in control of what information they receive. So yeah, the whole outbound Kelowna marketing…
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Kelowna Marketing: What is Pay Per Click (PPC)?
Are you looking to maximize your online exposure with a Kelowna marketing agency? Or target just the customers you're looking for? But you're not sure how to get them, or what works the best? PPC, or pay-per-click, is a fast and cost-effective form of online advertising, that allows you to generate highly qualified traffic to your website. It's a model of internet marketing in which you pay a fee only…
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Kelowna Marketing: What is Mobile Marketing?
The explosion of mobile devices, including smartphones and tablets, has permeated every level of society. From young children to senior citizens, practically everyone has some type of mobile device! It's no wonder that there is a huge focus on mobile apps and responsive web design. Amazingly, more people today use smartphones to connect to the internet than laptop computers. And over 95% of mobile…
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Kelowna Marketing: What is eCommerce Web Design?
For those currently doing their marketing in Kelowna only, have you ever thought about how cool it would be to have your own online store? Selling products or services to people all over the country, or even whole world? E-Commerce can seem like a crowded market, but it's still a growing field with an increasing share in global shopping every year. So no worries, it's never too late to hop in! Starting…
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Digital Marketing in Kelowna - 3 Minute Intro
Digital Marketing is a bit like a clown playing 12 different musical instruments... ... when in sync the music is going to sound wonderful and the crowd will cheer. But get it wrong.... ouch. As a Kelowna marketing agency, we can understand the confusion out there. Despite the fact that online marketing has been around for more than 15 years now, it's pretty hard to find proper answers to those questions. …
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