'Newsjacking' - How to Share the Limelight
Your business could be a part of water cooler talk for weeks after your product/service or event makes headlines. While some marketing trends come and go and evolve over time, there's one that doesn't: publicity. That's right, good, old-fashioned media coverage--a feature in the local daily's business section or a two-minute story on the TV station's nightly news. Kelowna marketing agency Twin Creek…
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Are Newspapers Still Relevant In a Digital World?
by James Shaw, Creative Director/Principal, Twin Creek Media In a word, yes. Newspapers have a unique place in the marketing world. For many, reading the local newspaper is nothing short of a sacred ritual along with their morning coffee and fuzzy slippers. I would say though that the relevancy of newspapers for the generations below Boomers is increasingly questionable. My gut feelings tend to…
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