We all know mobile optimization is important, but even still, only 16% of marketers have developed a mobile strategy aimed at customer engagement, according to a CMO Council study. And only 14% said they were satisfied with the way their brands are accessing and leveraging mobile. So... what gives?
Read MoreIt takes a gentle touch to run a corporate social media account. You want to connect with your subscriber base, but you still need to have a cohesive marketing campaign. The best campaigns use vibrant images and strong themes to communicate their company message. These creative Instagram accounts show that if you do it right, the results can be truly inspiring.
Read MoreDigital Marketing is a bit like a clown playing 12 different musical instruments... ... when in sync the music is going to sound wonderful and the crowd will cheer. But get it wrong.... ouch. As a Kelowna marketing agency, we can understand the confusion out there. Despite the fact that online marketing has been around for more than 15 years now, it's pretty hard to find proper answers to those questions. …
Read MoreCute? Perhaps, but these goofy little info graphics are helpful to acquaint those new to using social media to the key differences. Each social media network has it's own flavour, and it's own norms. Let's run down the list and apply each example to a typical business. As a web design company in Kelowna, we're after business applications for social media marketing--not mere "I ate spaghetti" type…
Read MoreBeing around since 2004, we've grown accustomed to the metamorphosis of a company--Twin Creek Media started out as a simple web design company and evolved into a Kelowna marketing agency. Not only has it been an educational ride, but we've also had a wonderful experience working closely with our clients and watching them evolve as well. Best Western Kelowna Hotel is one such example. We first took…
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