Mixed Media Installation: Audi Toy Racetrack
This mixed media installation looks like another marketing project for Audi on the surface, but it's so much more than that. Audi Canada, together with Toronto-based ad agency Zulu Alpha Kilo and Slot Mods USA created a 1/32nd scale work of art that blends old-school playful R/C fun with brand passion, technology, and true craftsmanship. This is a great example of what "sales & marketing" can be. Something…
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Top Lead Generation Tactics in 2012
Raise your hand if you'd like to know what the competition is doing to make money! Is your hand raised? No one is watching, it's safe, go ahead. Other people will mock you, but they'll probably use their inside voice so it's all good. For many CEOs, Marketers, and Sales Reps, lead generation is a large part of their daily work. Knowing what other B2B companies are doing to generate leads is interesting…
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George Clooney Hates Facebook
by James Shaw, Creative Director George Clooney EOnline.com, Sept. 13, 2009 "I'd rather have a rectal examination on live TV by a fellow with cold hands than have a Facebook page." Having just read a book (Robopocalypse) about computers and machines ganging up on humanity and wreaking havoc, I have to say I can relate to the growing chasm between technology lovers and technology haters. I'm not sure…
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Is Social Media an Effective Marketing Tactic for Businesses in Kelowna?
Social Media is a hot marketing topic this year in Kelowna! The number of inquiries we get about using social media for marketing has quadrupled in 2011. We have seen some media coverage in the traditional press too (see Face to Face is a click away). In the past year, we've had a chance to leverage social media as a marketing tactic for a number of businesses in Kelowna have witnessed very positive…
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Your Small Business Needs Facebook (Like a fish needs water!)
by Brad Trites, Account Manager, Twin Creek Media I am going to make a very bold statement: "There is no marketing tool available to small businesses more powerful than Facebook". I guess after making a pretty big statement like that, I better support it. As a small business owner, the last time you took out a really expensive full-page ad in your city's most popular phone directory or ran a TV or…
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