01 —
BACKGROUND
The Fun Starts Here
Located waterfront in downtown Kelowna, Downtown Marina is the choice for Okanagan boat rentals. The area’s newest marina is a summer tourist hot spot. Downtown Marina offers locals and out-of-towners a selection of speedboats, pontoons, SeaDoos, and more. A retail store and fuel station add to the convenience.
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PROJECT STORY
Selling the Okanagan Boating Experience
Twin Creek has been Downtown Marina’s marketing team from day 1. We jumped in right away back in 2015 with strategy work to lay the groundwork for a big promotional launch when construction of the marina was complete. Brand awareness and ranking well on Google was key to attracting locals and tourists. The website was considered a major business tool and the freshly-redesigned (2021) site really sells the Okanagan playground vibe. Our team manages advertising campaigns during the summer months to maximize the revenue potential of their rental fleet and fuel station operations. Careful tracking and reporting give the managers great insight into the business.
Services Provided
Strategy
Design
Advertising
03 —
RESULTS
500,000+
Brand Impressions
Reaching the right people is an art and science. Instead of a mass media campaign that reaches millions of people who don’t care about boats, we use a targeted approach that puts the advertising budget to better use.
10,000s
Website Visitors
Seasonal website traffic is a huge driver of business. Using social media, specific digital ads, cool photos/videos, we can reach the right people at the right time. Online booking integration lets the website be a great robotic travel agent and salesperson.
30x
Online Revenue ROI
Imagine a magic bank account where you could deposit $1 and it turned into $30? When you’ve got a good product or service that people want, and you optimize the advertising campaign, results are really amazing.
