clients & results

Metal Structure Concepts

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Specializing in Steel Building since the 1960s

Metal Structure Concepts (MSC) specializes in all forms of steel construction, including pre-engineered steel and structural steel, ranging from 1,000 - 200,000 sq. ft. for customers anywhere in BC, AB, SK, and Northern Canada. The family-run has been in the steel and metal building industry since the 1960s.

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Sustainable Growth in a Digital Age

Farms, wineries, workshops, manufacturing plants, self-storage facilities, mining companies, lumber yards, mechanic shops… Metal Structure Concepts’ customers are diverse both in location and industry. As the internet changed the way people research and do business, MSC found themselves behind the 8-ball. The company was already successful but needed to modernize their sales & marketing processes.

Twin Creek started working with the owners on strategy first. We created a roadmap for the future, created a new website that would become a superstar “digital salesperson”, and then launched advertising that combined the best of traditional tactics with digital options.

MSC has become one of Twin Creek’s longest client relationships, going on 10 years. The timeframe has given us the chance to really get to know each other and create great results.

We wanted to breathe fresh life into our corporate presence and redesign our website. Twin Creek has exceeded our expectations and has increased our online presence. We have already noticed an increase in inquiries and revenues due to Twin Creek's marketing strategies.

Steve Ivanitz Owner, Metal Structure Concepts

Services Provided


  • Competitive Analysis
  • Annual Marketing Budget & Projections
  • Measurement Strategy
  • Monthly Marketing Campaign Development
  • Value Proposition & Messaging
  • Sample Ads & Templates
  • Action Plan
  • Brochures / Print Collateral
  • Marketing Copywriting
  • Website Design
  • Search Engine Optimization (SEO)
  • Social Media (Facebook, Twitter, YouTube, LinkedIn)
  • Online Advertising
  • Blog Publication
  • Media Release Distribution
  • Direct Mail Campaigns
  • Pillar Content Creation
  • Okanagan Online Advertising Networks
  • Performance Reporting
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Top Ten Google Positions

Imagine the impact of 4x more people finding your business on Google - that’s what a high-ranking website can do. MSC’s reputation was already very strong when we started working with them; we just needed to show the world.

More Website Visitors

A great sales funnel is critical for any business. Once we started reaching more potential customers through a diversified advertising campaign, more people came knocking on their door. More calls, more quote requests, more brochure downloads.

Return on Investment

Pre-engineered steel buildings are a big investment, so marketing dollars are focused on producing small numbers of quality sales leads. Twin Creek constantly fine-tunes marketing efforts for maximum impact and amazing financial results.

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