Metal Structure Concepts

client success story

Business is a marathon, not a sprint - years of incremental improvements across digital and traditional marketing efforts really add up for Metal Structure Concepts.

kelowna web design

Specializing in Steel Building since the 1960s

Metal Structure Concepts (MSC) specializes in all forms of steel construction, including pre-engineered steel and structural steel, ranging from 1,000 - 200,000 sq. ft. for customers anywhere in BC, AB, SK, and Northern Canada. This family-run business has been in the steel and metal building industry since the 1960s.

Twin Creek has exceeded our expectations and has increased our online presence. We have already noticed increased inquiries and revenue. Steve Ivanitz, Owner, Metal Structure Concepts
Metal Structure Concepts



Top ten Google positions

Imagine the impact of 4x more people finding your business on Google - that’s what a high-ranking website can do. MSC’s reputation was already very strong when we started working with them; we just needed to show the world.


More website visitors

A great sales funnel is critical for any business. Once we started reaching more potential customers through a diversified advertising campaign, more people came knocking on their door. More calls, more quote requests, more brochure downloads.


Return on investment

Pre-engineered steel buildings are a big investment, so marketing dollars are focused on producing small numbers of quality sales leads. Twin Creek constantly fine-tunes marketing efforts for maximum impact and amazing financial results.

Project story


Sustainable Growth in a Digital Age

Farms, wineries, workshops, manufacturing plants, self-storage facilities, mining companies, lumber yards, mechanic shops… Metal Structure Concepts’ customers are diverse both in location and industry. As the internet changed the way people research and do business, MSC found themselves behind the 8-ball. The company was already successful but needed to modernize their sales & marketing processes.

Twin Creek started working with the owners on strategy first. We created a roadmap for the future, created a new website that would become a superstar “digital salesperson”, and then launched advertising that combined the best of traditional tactics with digital options.

MSC has become one of Twin Creek’s longest client relationships, going on 10 years. The timeframe has given us the chance to really get to know each other and create great results.

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From Twin Creek Media's YouTube Channel

Services provided

  • Competitive Analysis
  • Google Keyword List & Rankings
  • Goal Setting
  • Annual Marketing Budget & Projections
  • Measurement Strategy
  • Monthly Marketing Campaign Development
  • Value Proposition & Messaging
  • Sample Ads & Templates
  • Action Plan
  • Magazine Ads
  • Photography
  • Marketing Videos
  • Social Media Setup
  • Website Design
  • Case Studies
  • Search Engine Optimization (SEO)
  • Social Media (Facebook, Twitter, YouTube, LinkedIn)
  • Blog Publication
  • Media Release Distribution
  • Pillar Content Creation
  • Okanagan Online Advertising Networks
  • Employee Recruitment Campaign
  • Performance Reporting
Twin Creek has been instrumental in developing my business and helping us get out to Western Canada; the phone is continually ringing and they're doing magic for us! Steve Ivanitz, Owner, Metal Structure Concepts
From Twin Creek Media's YouTube Channel