Jim Belshaw, Chair of Soles4Souls Canada, and agency partners, James Shaw, Thomas Berger, and Christina Van have joined together in a common vision to see millions of barefoot people around the world enjoying the basic luxury of footwear. For the remainder of 2013 and 2014, Twin Creek Media will be contributing time and resources to assist the non-profit.
“We’re excited for the collaboration,” states Shaw. “It’s a core principle of our marketing agency—finding ways to give back. We’ll be managing the creative needs, website, social media accounts, media releases, and other communications for Soles4Souls Canada. We don’t know how to solve the world’s problems, but we can do this. A lot of our digital work will result in physical shoes. I love that. Shoes are tangible. They stop your feet from getting cut or getting cold. They even enable some kids to go to school because they weren’t allowed to attend barefoot.”
Soles4Souls is a Nashville-based charity that collects shoes from warehouses of footwear companies and the closets of people like you. We distribute these shoes, free of charge, to people in need around the world. Since 2005, Soles4Souls has given away over 19 million pairs of new and gently worn shoes (currently distributing one pair every 9 seconds). The shoes have been distributed in 125 countries, including Haiti, Kenya, Nepal and the United States. Soles4Souls Canada is the Canadian branch spearheading the effort north of the American border.
The latest effort to provide shoes for those in need is the event, #Barefoot4Them on October 10th, 2013.
How to Participate in #Barefoot4Them:
This Thursday, make a choice to live without shoes. Go barefoot to represent someone who has been affected by wearing inadequate footwear, and be the voice of those in need. Be Barefoot4Them. By registering on www.barefoot4them.org, you will receive a printable card with a story of an individual in need of shoes. Be the voice of this individual on 10.10.13 by going barefoot, sharing their story, and engaging others to get involved. Then, post a photo of yourself going barefoot, with the hashtag #barefoot4them. For every photo uploaded, KindRunner.com will donate $1 to the cause!
The man behind the push to get Canadians donating their used shoes is now asking people to wear no shoes at all next Thursday, even if it’s just for a few minutes.
Jim Belshaw, Chair of Soles4Souls Canada and owner of Roy’s Shoes and Repairs, said the Barefoot4Them campaign is coming to Canada and Australia Oct. 10, after a successful inaugural fundraiser in the United States last year.
“It’s such an easy thing,” said Belshaw.
“It’s one of those things that could go viral across Canada…if we can get enough help, we can raise a lot of awareness and (money).”