Facebook is about connecting with friends and sharing information. There is an inherent amount of trust when content is shared by friends.
Facebook is a phenomenon matched by no other website. It's number of users are huge and they are highly engaged.
Around the world and in Kelowna, Facebook has replaced many other internet activities such as email, instant messaging, photo/video sharing, blogging, games and online shopping. It has become a conduit for most social activities we perform online. It's not wonder that we are spending huge amount of time on Facebook.
In the second part of this article, we'll discuss what this means for Kelowna businesses.