Kelowna Web Design: Why Your Business Needs a Mobile WebsiteMobile Devices are Killing TV and the PC. They seek, they scroll, they shop. New statistics show people are doing almost everything on their mobile devices, leaving laptops and flat screens to start collecting dust. Like marketing analysts around the world, as a Kelowna web design firm, we've noticed our clients have seen a huge spike in mobile traffic in recent months. According to Google's Our Mobile Planet, a site that offers heaps of mobile use statistics, 74% of Canadians use their smartphone to browse the Internet, 59% use them to search for products, and 24% take the next step and purchase products on their smartphones. [caption id="attachment_2580" align="aligncenter" width="600" caption="Number of daily online sessions on smartphone. Data from Our Mobile Planet."][/caption] What's even more surprising is that people are spending more time doing those activities on their mobile devices than on their home PCs, and pretty soon, experts say TVs will take a backseat too:
- In 2012, people used their mobile devices 35% more than in 2011, from 94 up to 127 minutes a day, while people reported their daily TV time stayed about the same, at 168 minutes (Flurry).
- 'Queen of the Net' venture capitalist Mary Meeker recently told Stanford University that in India, desktop Internet traffic has declined to 40% while mobile Internet traffic has reached 60%, and the rest of the world is expected to follow suit.